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Customer Satisfaction Surveys Made Easy: Questions & Templates

Discover how to effortlessly gather valuable customer feedback. Access a collection of customer satisfaction survey questions and ready-to-use templates. Enhance your understanding of customer needs, improve satisfaction levels, and make data-driven decisions to drive business growth.
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Vera Liu

Customer Satisfaction Surveys Made Easy: Questions & Templates

Are you a business owner eager to unlock the secrets to delighting your customers? Well, listen up because we've got a game-changing strategy for you! We all know that gathering feedback from your customers is a surefire way to supercharge your product or service. But here's the catch: You need to ask the right questions to unveil that hidden wisdom. So, are you ready to dive headfirst into the world of customer insights? Get ready to uncover the secret of customer satisfaction questions!
In this blog, we present a collection of customer satisfaction survey questions and ready-to-use templates. Our aim is to provide you with a valuable resource that simplifies the process of gathering feedback from your customers. Whether you're a marketer, product manager, or user researcher, we've got you covered.
In this article, you can get access to:
  • Customer Satisfaction Survey(CSAT) Template
  • Net Promoter Score(NPS) Survey Template
  • Customer Effort Score(CES) Survey Template
  • Product Market Fit(PMF) Survey Template
And there are many more questions ready for you to improve your customer satisfaction. By implementing these questions in your surveys, you can get valuable insights into what your customer needs really are and how you can improve their experience with your brand. Now, let's dive in!

1. Customer Satisfaction(CSAT) Survey Template

How would you rate your overall satisfaction with our product?

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Ensuring customer satisfaction is a top priority for businesses aiming to build strong relationships and drive success. Customer Satisfaction (CSAT) survey questions are among the most popular and effective tools for customers' experiences. These surveys typically involve asking customers to rate their experience with a product, service, or interaction. By measuring customer satisfaction, businesses gain insights into areas of strength and areas that need improvement. These survey questions enable you to assess the level of satisfaction your customers have with your products or services.
  • How often do you usually use our product or service?
  • What could we have improved on today?

How would you rate your experience with [a product]?

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Asking customers to rate their experience with a product can provide valuable insights into its performance. However, to obtain more detailed feedback, follow up with specific open-ended questions. Incorporating a rating scale and optional comment boxes in your surveys can help quantify customer feedback and provide suggestions for improvement.
This method of gathering survey results is essential in understanding the strengths and weaknesses of your product or service. It allows you to make informed decisions that will ultimately improve customer satisfaction and retention rates. Additionally, it shows customers that you value their opinions and are able to collect feedback.

2.Net Promoter Score(NPS) Survey Template

How likely are you to recommend us to a friend or co-worker?

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Measuring the likelihood of customers recommending your business can reflect their overall satisfaction. This is known as Net Promoter Score(NPS), a widely recognized metric used by businesses to measure customer loyalty and satisfaction. By asking a simple question such as "How likely are you to recommend us to a friend or colleague?", businesses can determine their NPS and classify customers into three categories: Promoters, Passives, and Detractors. The NPS Survey provides valuable insights into customer loyalty and serves as a powerful tool for business success. To dive deeper into NPS survey, check out this article:
Customer satisfaction survey questions can be incorporated into the NPS survey to gather more detailed feedback from loyal customers and improve overall satisfaction. However, don't forget to ask an open-ended question( What's the reason for this score?) to further understand your customer's rating.

3. Customer Effort Score(CES) Survey Template

Based on your most recent experience, how easy or difficult was it to interact with our company?

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Customer Effort Score (CES) question aims to uncover the ease or difficulty customers experience when engaging with the product. Asking customers about their experience interacting with a company can provide valuable insights. Clear definitions and easy-to-answer options can help collect consistent data.
  • Were you able to accomplish your goal?
  • How could we make your experience with us better?
Hints: After getting these data, don't forget to analyze trends and identify areas for improvement.

4. Product Market Fit(PMF) Survey Template

A successful business capture well their Product market fit (PMF). Product market fit is a popular concept that helps you understand how well the product aligns with the customers' expectations and requirements. In order to access it, there are some questions you can consider. These questions delve into crucial aspects such as the problem the product solves for the customer, the value it delivers, and its performance compared to alternative solutions available in the market.

How disappointed would you be if you could no longer use [Product]?

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Understanding how different user segments perceive the product's value and their level of disappointment if it were no longer available is a great way for achieving optimal PMF. One key question that helps in this evaluation is: "How disappointed would you be if you could no longer use [Product]?" By asking this question across various user segments, businesses can gain insights into the closeness to PMF in each segment. This valuable data provides a clear understanding of which segments are closely aligned with the product and which require further attention.

More questions to track customer satisfaction:

How important to you is [solving a problem]?

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Asking customers about the importance of solving a specific problem through an online survey can provide valuable insight into their needs and priorities. This question can also highlight which features of your product or service are most valuable in the eyes of public opinion. Ensure that the problem is relevant to your offering, provide a range of answer options, and follow up with an open-ended question for more detailed feedback.
  • What’s the hardest part about [solving a problem]?
  • How valuable to you would it be to have a better way to [solve a problem]?

Please describe the issue you encountered in detail.

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Asking customers to describe their specific issues encountered while using your product or service. This open-ended question allows customers to provide detailed and valuable feedback that can be used to improve the overall customer experience, including open-ended survey questions. Analyzing the survey responses can help you identify common themes that need attention and make necessary changes for product improvement. Providing a space for customers to provide additional feedback ensures better customer satisfaction.

Which of these features would be most valuable to you?

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To understand your customer's preferences, it is essential to identify which features they value the most. By giving them a comparison of feature choices, it's easy to find our priority. Alternatively, you can follow up and ask: Which feature is the least valuable to you? These would help to succeed in feature prioritization and save time and energy.

Get feedback for your customer service

How would you rate your most recent interaction with customer service?

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Asking customers to rate their recent experience with customer service using Likert scale questions/creative emojis can offer valuable insights. Use a rating scale or open-ended format and follow up with more questions for details. Through this customer service survey question, you can identify areas for improvement, recognize top performers, and improve retention and loyalty.

The [Product] Help Center made it easy to answer my question.

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One of the top priorities of a company is ensuring that the customers have access to the best resources for using products. A well-designed Help Center can provide users with quick and easy-to-understand solutions to common issues, reducing the need for them to reach out to customer support. By asking the effectiveness of the Help Center, you can identify whether you have provided a comprehensive solution for the customer.

Improve user experience

When it comes to developing successful products, understanding and enhancing the user experience is key. User Experience (UX) refers to the overall interaction and satisfaction that users have with a product. Incorporating UX-focused questions in product surveys allows businesses to gather valuable insights and feedback directly from users. Let’s see what questions we can ask about the UX of the products.

Why did you visit our website today?

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This multiple-choice survey aims to enhance the UX. By understanding the specific reasons behind users' website visits, businesses can identify areas for improvement and optimize the website accordingly. Additionally, asking user whether they had fulfilled their needs will give us a clear idea of whether the product is effective enough to retain the user.
  • How simple was it to find what you were looking for?
  • Is there anything specific on our site that you think needs improvement?

What do you think of our [Product]?

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This is a comprehensive question with many follow-ups. It first selects customers who have genuine interests by asking this very broad question. The follow-ups can alter based on various brands' needs. Here are some examples:
  • How often do you use [Product]?
  • How would you rate the ease of use of our app?
  • Is there anything you feel should be improved?
By asking a series of questions, you can build up a customer profile and understand some co-relations based on usage/ user persona and their overall impression of your product.

Reduce churn

Churn refers to the rate at which customers stop using a product or service. To effectively combat churn, businesses need to understand the reasons behind customer attrition. Survey questions specifically designed to reduce churn play a critical role in gaining insights into customer motivations and pain points. if you can identify the root causes of churn, you can implement targeted strategies to enhance customer retention. Here are some questions to ask:

What's the main reason you didn't make a purchase today?

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Understanding why customers didn't buy your product is crucial. However, customers might lose interest in typing things down when they already want to leave the page. Using multiple-choice questions here has a better effect. Starting by giving general directions (budget constraints, lack of interest, or timing issues. Then follow up with open-ended questions for more details.

What is the main reason you’re cancelling your subscription?

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This survey question is similar to the previous one, it aims to reduce churn by gathering valuable insights into customer subscription cancellations. By asking, "What is the main reason you're cancelling your subscription?" businesses can identify the specific pain points or issues that led to customer attrition. Understanding the primary reasons behind cancellations allows companies to address these concerns, refine their product or service offerings, and enhance the overall customer experience.
There are much more questions you can ask to better communicate with your customer. At 1Flow, there are more ready-made and battle-tested templates tailored to your specific jobs-to-be-done. Feel free to explore these templates, as they serve as a great source of inspiration for crafting effective surveys.

How to customize the design of these survey templates?

Now you might be wondering, what if I want to change the looking of the survey window? 1Flow provides a comprehensive survey tool that allows you to fully personalize your survey template. With this tool, you can tailor the survey questions to your specific needs and obtain valuable insights into your target audience.
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Customization options include adding logos and branding elements, changing colors and fonts, and selecting from a wide range of question types. This functionality ensures that your surveys are optimized for maximum engagement and response rates.

Further tips and hints:

Before sending out a survey, there are several factors to consider. Typically, the response rate for surveys ranges from 5% to 30%. This means people may simply ignore or swipe away from the survey page. Therefore, it is important to keep in mind certain aspects when conducting a survey.


Timing plays a crucial role in reaching your target audience and getting a response from them. Ensuring that your message reaches them at an optimal time when they have the time and opportunity to engage with it is key. Factors such as geographic location, demographics, and behaviour can influence the best time to reach out to your audience. By understanding these variables, you can tailor your messaging and delivery to maximize its impact and achieve your desired outcome.


Phrasing can have a significant impact on how respondents interpret and respond to the questions. Poorly phrased questions can lead to confusion, bias, or inaccurate responses, while well-crafted questions can elicit more meaningful and accurate answers. Additionally, people tend to react better with short, concise surveys. So make sure to keep them simple and direct. Furthermore, use open-ended and closed-ended questions wisely to collect relevant survey data on metrics such as customer feedback.


It's no surprise that respondents tend to abandon surveys that take hours to complete. The longer the survey, the more likely it is that people will lose interest and skip questions or abandon it altogether. Therefore, keeping survey length in check is essential to increase response rates and gather meaningful insights. A shorter survey with targeted questions can help you obtain valuable feedback from your respondents without overwhelming them.

1Flow AI

With the powerful 1Flow AI tool at your disposal, you can effortlessly overcome the hurdles of crafting effective research questions, gain a deep understanding of your users, and democratize user research across your entire product team.
Say goodbye to the struggles of survey content creation and bid farewell to writer's block. 1Flow AI empowers you with invaluable user insights, making the process seamless and enlightening. Get ready to unlock a world of user understanding like never before.
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Customer surveys are an incredibly valuable tool for gathering insights that can help you improve your product, track customer satisfaction, and reduce churn. Whether you're just getting started with customer surveys or looking to improve your existing process, our guide offers templates and tips to get you on the right track.
If you're interested in learning more about how customer surveys can benefit your business, schedule a free consultation with 1Flow team today.
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