7 Best Qualtrics Alternatives To Choose From in 2024

This article explores 7 best Qualtrics alternatives that provide tools for collecting and analyzing customer feedback to help you improve customer satisfaction.

No matter your reasons for looking for Qualtrics alternative, you have come to the right page.
As one of the leading customer experience management platforms, Qualtrics has been the gold standard for survey software. However, it isn't always the perfect fit for everyone.

At its core, the survey tool is ideal for large businesses with huge budgets. Furthermore, based on user reviews on G2, users have complained about the software’s substantial learning curve, limited customization capabilities, missing features, and many other challenges.

Here is one example of Qualtric’s customer complaints:

G2 reviews

So what are the best Qualtrics alternatives and competitors?

In this post, we’ll dive into the 7 best alternatives to Qualtrics to help you find suitable software for your customer feedback strategy.

But before that, let’s understand a few things.

What is Qualtrics?

Qualtrics is a comprehensive survey platform that provides tools for collecting and analyzing data on product feedback, user experience, and employee experiences. 

It offers tools for conducting user experience surveys, employee pulse surveys, website and app feedback surveys, and market research.

Additionally, the platform also offers employee engagement solutions and a voice of customer program that provides actionable insights into customer preferences, problems, and complaints.

Top Reasons to Look for Qualtrics Alternatives

While Qualtrics is renowned for offering comprehensive tools for survey data collection and analysis, it may have some limitations and drawbacks that make people consider its competitors. Here are a few reasons to explore Qualtrics competitors: 

  • High Costs: While Qualtrics may be ideal for large companies with larger budgets, it can be too expensive for mid-size startups. This is especially true for users who use the software less often.

G2 reviews

  • Complex user interface/not easy to use for beginners: Qualtrics, known for its comprehensive tools, often presents a complex user interface that can be daunting for potential users, especially beginners. 

Many new users find it challenging to navigate the customer feedback platform, making it difficult to leverage advanced survey features effectively. 

  • Has a steep learning curve/high time to master: Qualtrics is known for its extensive features and functionalities which require significant time and effort to master. Additionally, the availability of several feedback tools and customization options can be overwhelming for those new to customer feedback platforms. 

G2 reviews

  • Limited free version: Qualtrics offers limited functionality in its free version, which can be a drawback for potential users who want to explore the platform's capabilities before committing. Compared with competitors that offer more generous free options, Qualtrics offers restricted access to advanced features and feedback tools.

This limitation can deter users from fully experiencing the customer feedback platform, prompting them to seek Qualtrics alternatives with more comprehensive free plans to test advanced survey features.

Top 7 Qualtrics Alternatives 

  • 1Flow

  • Alchemer

  • SurveyMonkey

  • Zoho Survey

  • Survey Planet

  • SurveySensum

  • Zonka Feedback

Here are the 7 best competitors of Qualtrics that you should consider for your customer feedback strategy.

1. 1Flow

1Flow.ai is a cutting-edge customer satisfaction survey platform designed to help B2C and B2B software startups gather actionable insights from users in real time. 

This survey tool offers a user-friendly interface that enables businesses to create and distribute customizable surveys. Additionally, it leverages AI-enabled customer feedback tools, 1Flow CSAT survey software provides personalized and targeted messaging based on user attributes and events performed. This makes it a great choice out of the Qualtrics alternatives.

It’s also a robust platform that also supports various survey types, including in-app surveys, NPS, CSAT, and CES, making it an attractive option for capturing customer insights.

Why 1Flow is the Excellent Alternative to Qualtrics?

Here are the powerful features of 1Flow that makes it the best Qualtrics alternative.

  • Customizable surveys: 1Flow allows users to design simple surveys that align with their brand identity by incorporating brand colors, fonts, and other brand-specific elements. This customization helps in creating a consistent brand experience which enhances user engagement and response rates.

  • Personalized surveys using AI: The platform's AI capabilities enable personalized surveys that cater to individual users' preferences and behaviors. This personalization helps businesses to obtain more relevant and accurate 360-degree feedback to make informed decisions. Additionally, with this feature, you can create an engaging survey in minutes.

  • Targeted Messaging: With 1Flow companies can deliver targeted messages based on user events and attributes. This feature ensures that survey questions are relevant to the respondents, increasing the likelihood of capturing actionable insights.

  • Multilingual surveys: With support for over 30 local languages, 1Flow facilitates the creation of multilingual surveys. This capability is crucial for businesses operating in diverse markets that are focused on gathering actionable feedback from a broader audience.

  • Rich media integration: The platform allows the embedding of images and videos within surveys. This helps to make beautiful surveys that are more engaging and interactive, which can lead to higher completion rates.

  • Comprehensive survey types: 1Flow supports various types of surveys, including in-app, NPS, CSAT, CES, and email surveys. This versatility allows businesses to choose the best survey type for their specific needs, whether measuring customer satisfaction or gathering 360-degree feedback on a specific product feature.

  • Real-time insights and advanced reporting capabilities: The platform provides real-time insights and robust reporting capabilities. These features help businesses analyze feedback quickly and efficiently, enabling them to make timely, data-driven decisions.

Pros 1Flow
  • User-friendly interface: 1Flow offers an intuitive interface that makes it easy for users to design and deploy beautiful surveys without extensive technical knowledge. This user-friendly approach ensures that teams can focus on gathering insights rather than getting bogged down by complicated processes.

  • Customizable survey templates: It offers pre-built templates that can be easily customized based on brand requirements and survey goals.

  • Comprehensive Survey Options: The online survey tool supports various types of surveys to cater to different customer feedback needs.

  • Seamless integrations with third-party tools: 1Flow seamlessly integrates with popular third-party tools which enhances its functionality. This allows businesses to consolidate feedback and streamline their customer satisfaction processes across different platforms.

Cons of 1Flow
  • Limited customization for complex surveys: While customizable, the platform may have limitations for highly complex survey designs.

  • Doesn’t support offline surveys: The platform is designed specifically for online surveys hence it doesn’t support offline surveys.

1Flow Pricing

1Flow offers a 14-day free trial. Pricing starts at $250 per month for unlimited surveys and messages.

Sign up for a 14-day free trial to try 1Flow features for free!

2. Alchemer

Alchemer, formerly known as SurveyGizmo, is a self-service survey software designed for individuals and small teams, typically up to three people. 

It offers a flexible platform for creating and managing online surveys and polls, making it a viable alternative to Qualtrics. Alchemer focuses on collecting actionable feedback, leveraging advanced survey logic, and providing market research solutions. 

It's tailored for users who need to gather customer feedback efficiently without the complexity of more extensive enterprise systems.

Alchemer Features

Here are key features of Alchemer survey software:

  • Advanced survey logic: Alchemer enables the use of advanced logic to guide respondents through surveys based on their previous answers. This feature enhances data accuracy by ensuring participants only see relevant questions.

  • Skip logic: With skip logic, users can streamline surveys by skipping irrelevant questions based on prior responses to improve the respondent experience and increase completion rates.

  • Online polls: The platform supports creating and managing online polls to enable users to gather quick feedback from audiences on various topics for enhanced decision-making.

  • Poll management: Alchemer’s poll management tools help users easily create, distribute, and analyze polls.

  • Feedback tools: The platform provides robust feedback tools for users to collect, analyze, and act on customer feedback.

  • Market research solutions: Alchemer is equipped with features tailored for market research, including customizable surveys and reporting tools.

Pros of Alchemer
  • User-friendly drag-and-drop interface with intuitive design.

  • Customizable surveys with advanced survey logic and a variety of question types.

  • Flexible poll management for quick insights.

  • Comprehensive feedback tools for actionable feedback.

  • Robust customer feedback platform with real-time data analysis.

  • Cost-effective for individuals and small teams.

Cons of Alchemer
  • Limited advanced analytics compared to other Qualtrics alternatives.

  • Has higher pricing plans

  • Customization options may require technical skills.

Alchemer Pricing

Pricing starts at $55 per user per month with a 7-day free trial.

3. SurveyMonkey

SurveyMonkey is a popular online survey software and Qualtrics alternative designed for businesses, educators, and individuals to create online surveys and conversational forms. As an AI-enabled customer feedback tool, it helps collect feedback responses through web links, email, or by embedding surveys and online forms on websites. 

SurveyMonkey offers various survey types, including customer satisfaction and employee pulse surveys, providing deeper insights from customers and employees. It's a customer feedback platform that provides expert-written templates and market research solutions, making it a versatile choice for gathering customer insights.

SurveyMonkey Features

Here are the key features of SurveyMonkey:

  • Survey templates: SurveyMonkey provides a vast library of expert-written templates for various survey types, enabling users to quickly create surveys tailored to specific needs. These templates cover areas like market research, customer satisfaction, and employee engagement.

  • Analysis platform: The platform offers robust analytics tools, allowing users to gain deeper insights from survey data. It includes features like real-time reporting, data visualization, and custom filters.

  • Feedback tools: SurveyMonkey includes a range of feedback tools, such as SMS survey software, to reach respondents on multiple channels. This flexibility ensures comprehensive data collection and enhances the ability to capture diverse feedback.

  • Customization options: Users can customize surveys to align with their brand identity, including logos, colors, and personalized messaging. This feature helps maintain brand consistency and improves the respondent experience.

  • Survey types: SurveyMonkey supports various types of surveys, including customer satisfaction, employee pulse surveys, and more. This diversity allows organizations to gather targeted insights across different areas of their operations.

  • Collaboration and sharing: SurveyMonkey facilitates collaboration among team members with shared survey projects and results. It also supports secure sharing of survey results and insights to enhance team coordination and transparency.

Pros of SurveyMonkey
  • User-friendly interface and easy survey creation.

  • Extensive library of expert-written templates.

  • Advanced analytics for data and sentiment analysis.

  • Wide range of distribution options, including SMS and email.

  • Customizable surveys for branding purposes.

  • Integration with various third-party applications.

Cons of SurveyMonkey
  • SurveyMonkey doesn’t have direct customer support.

  • You have to upgrade to a higher plan to use the tool’s premium features.

  • Limited customization options in lower-tier plans.

SurveyMonkey Pricing

SurveyMonkey offers a basic plan free forever for up to 25 survey responses per survey. Pricing plans start at $25 per user per month starting at 3 users (billed annually).

4. Zoho Survey

Zoho Survey is an online survey platform that serves as a viable alternative to Qualtrics. It enables users to create intuitive surveys using over 30 question types, catering to a range of research and feedback needs. 

The platform is designed for businesses, educators, and researchers seeking to collect actionable insights. Zoho Survey supports the distribution of surveys through various channels, including social media and email campaigns, ensuring wide reach and engagement. 

With robust features like customizable themes and survey personalization, the software is tailored to accommodate diverse user requirements while maintaining an easy-to-use interface.

Zoho Survey Features

Here are some useful features of Zoho Survey:

  • Skip logic: This feature allows users to create dynamic surveys where respondents are guided through different paths based on their answers. It enhances survey relevance and reduces respondent fatigue by skipping irrelevant questions.

  • Customizable themes: Users can tailor the look and feel of their surveys to match their brand identity. This feature ensures that surveys are visually appealing and consistent with the company’s branding.

  • Mobile surveys: Zoho Survey ensures that surveys are mobile-friendly, enabling respondents to participate conveniently on mobile devices and desktop.

  • Pre-designed Templates: The platform offers a variety of pre-designed templates that simplify survey creation. Users can quickly start with a professional-looking survey and from customizable survey templates.

  • Intuitive Surveys: Zoho Survey provides an easy-to-navigate interface that simplifies the survey creation process. This feature is particularly beneficial for users who are new to survey design, allowing them to create effective surveys without a steep learning curve.

  • Multilingual surveys: Zoho Survey offers multilingual support, allowing surveys to be conducted in multiple languages. 

Pros of Zoho Survey
  • The software offers a clean and user-friendly UI

  • Zoho Survey offers a chat-like experience for customer support

  • Offers handy customization themes to create brand-specific surveys

  • It offers multiple survey templates for every survey type you want to create

  • Wide range of question types and customization options.

  • Offers detailed reporting and analytics tools.

  • Flexible distribution options, including social media and email

Cons of Zoho Survey
  • The free plan offers limited features, requiring a paid subscription for full functionality

  • The platform offers limited integrations compared to competitors

  • Some users have complained about the software’s occasional performance issues with larger surveys

Zoho Survey Pricing

The software offers a free forever plan. Pricing starts at $9 per 1000 responses per month.

5. Survey Planet

Survey Planet is an online survey maker designed for various applications, including market research, employee satisfaction surveys, product research, and student surveys. It offers a user-friendly platform for creating and distributing surveys, making it accessible for businesses, educators, and researchers. 

The platform supports multilingual surveys and provides a range of customizable survey options. Its simplicity and versatility make it a practical choice for those looking to gather insights and data efficiently.

  • Pre-written surveys: The platform offers a library of pre-written surveys, saving time for users by providing templates for common survey types

  • Customizable surveys: Survey Planet enables extensive customization, letting users adjust themes, colors, and question types to match their branding or research requirements. 

  • Embedded survey links: The platform allows users to embed survey links in websites or emails for seamless and convenient survey distribution. 

  • Real-time data analysis: Survey Planet provides real-time data analysis tools that enable users to monitor responses and analyze data as it comes in.

Survey Planet Pros
  • Offers a user-friendly interface for quick survey creation

  • Unlimited surveys, types of questions, and responses in the free version

  • Multilingual support caters to a global audience

  • Pre-written questions save time and enhance survey quality

  • Responsive design ensures survey accessibility on both desktop and mobile devices

Survey Planet Cons
  • Some advanced features require a Pro subscription.

  • Limited customization options in the free version.

  • The user interface may lack some advanced analytics found in other Qualtrics competitors.

Survey Planet Pricing

The software offers a free forever plan with limited features. Pricing starts at $20 per month.

6. SurveySensum

SurveySensum is an enterprise customer feedback platform designed to help businesses measure and act on customer experience surveys like NPS (Net Promoter Score) and CSAT (Customer Satisfaction). 

It focuses on enabling organizations to gather insights from customer feedback, facilitating data-driven decision-making to improve customer satisfaction. The platform is particularly suited for businesses aiming to enhance their customer experience strategies.

Features of SurveySensum

  • Real-time feedback collection: SurveySensum allows businesses to capture real-time feedback from customers through various channels.

  • NPS, CSAT, CES surveys: The platform supports NPS, CSAT, and CES (Customer Effort Score) surveys which provide a comprehensive view of customer sentiment analysis.

  • Multi-channel survey distribution: Users can distribute surveys across multiple channels, including email, SMS, and web links.

  • Dashboard & reporting: SurveySensum provides a user-friendly dashboard and advanced reporting capabilities.

  • Integration capabilities: The software integrates with various CRM and customer service platforms to streamline data flow and enhance customer experience management. 

SurveySensum Pros
  • Easy-to-use interface

  • Real-time analytics and reporting

  • AI-driven insights for better decision-making

  • Multi-channel survey distribution

  • Customizable survey options

  • Integration with popular CRM systems

SurveySensum Cons
  • Limited advanced analytics compared to other survey creators

  • Less customization in survey logic compared to some competitors

  • May require technical support for initial setup and integration

SurveySensum Pricing

SurveySensum offers a free forever plan of up to 25 responses per month. Pricing starts at $124 per month up to 250 responses, billed at $1,488 per year.

7. Zonka Feedback

Zonka Feedback is a customer experience and product feedback software designed for businesses to gather and analyze customer insights. It allows users to create dynamic surveys and online polls with a user-friendly WYSIWYG editor. 

The platform supports various survey channels, including web, email, SMS, mobile apps, and offline, making it versatile for different use cases. Zonka Feedback is ideal for companies looking to enhance customer satisfaction and product development through real-time insights.

Key Features of Zonka Feedback

Here are handy features of Zonka Feedback:

  • WYSIWYG editor: This feature enables users to design and customize engaging surveys effortlessly. The intuitive interface helps create visually appealing online polls and email surveys quickly.

  • Multi-channel surveys: Zonka Feedback supports web, email, SMS, mobile, and offline surveys which allows businesses to reach customers on their preferred platforms. 

  • Real-time insights: The platform offers immediate access to collected data, enabling businesses to monitor and respond to feedback promptly. 

  • Response automation: Automated responses can be set up for specific survey triggers which enhances customer engagement by acknowledging feedback instantly.

  • Integration capabilities: The software integrates with various CRM and business tools for seamless data flow and better alignment with existing workflows. 

Zonka Feedback Pros
  • Easy-to-use WYSIWYG editor for quick survey creation

  • Multi-channel survey distribution enhances reach

  • Provides real-time insights for prompt action

  • Automated responses for improved engagement.

  • Customizable surveys with branding options

  • Handy analytics capabilities and reporting for data-driven business decisions

Zonka Feedback Cons
  • Integration options may require technical setup

  • Some advanced features have a learning curve for new users

  • It has higher pricing plans

Zonka Feedback Pricing

Zonka Feedback pricing starts at $79 per 3 users per month.

FAQs

What are the best Qualtrics alternatives?

The biggest competitors of Qualtrics include 1Flow, Alchemer, SurveyMonkey, Zoho Survey, Survey Planet, SurveySensum, and Zonka Feedback.

Is Qualtrics the best Survey platform?

Qualtrics is a popular survey software but has some limitations that lead users to explore alternatives. 

For instance, its pricing can be prohibitive, the user interface can be complex for beginners, and its customization options may feel limited for some advanced needs. 

While Qualtrics offers robust features, it's not always the best choice for every organization, as preferences for simpler, more affordable, or more customizable options vary.

What is the weakness of Qualtrics?

Qualtrics has a few notable weaknesses that prompt users to seek alternatives. First, its high cost can be a barrier for small businesses and startups. 

Second, the platform's complexity can make it challenging for beginners to navigate and set up surveys. 

Third, limited customization options in some areas can restrict users looking for highly tailored survey experiences. These factors often drive people to consider Qualtrics alternatives.

Conclusion

When looking for Qualtrics alternatives, the plethora of options out there can be overwhelming, especially if you’re new to the survey software market. 

When it comes to the best competitors of Qualtrics, 1Flow stands at the top for a couple of reasons.

The software allows users to create a personalized survey in seconds using AI. With 1Flow, you can also customize the overall appearance of your surveys including the look and feel based on your brand’s design system.
Besides, you can personalize your survey messages based on user attributes such as first name and more.

Ready to try 1Flow today? Get started with a 14-day unlimited use free trial today!

No matter your reasons for looking for Qualtrics alternative, you have come to the right page.
As one of the leading customer experience management platforms, Qualtrics has been the gold standard for survey software. However, it isn't always the perfect fit for everyone.

At its core, the survey tool is ideal for large businesses with huge budgets. Furthermore, based on user reviews on G2, users have complained about the software’s substantial learning curve, limited customization capabilities, missing features, and many other challenges.

Here is one example of Qualtric’s customer complaints:

G2 reviews

So what are the best Qualtrics alternatives and competitors?

In this post, we’ll dive into the 7 best alternatives to Qualtrics to help you find suitable software for your customer feedback strategy.

But before that, let’s understand a few things.

What is Qualtrics?

Qualtrics is a comprehensive survey platform that provides tools for collecting and analyzing data on product feedback, user experience, and employee experiences. 

It offers tools for conducting user experience surveys, employee pulse surveys, website and app feedback surveys, and market research.

Additionally, the platform also offers employee engagement solutions and a voice of customer program that provides actionable insights into customer preferences, problems, and complaints.

Top Reasons to Look for Qualtrics Alternatives

While Qualtrics is renowned for offering comprehensive tools for survey data collection and analysis, it may have some limitations and drawbacks that make people consider its competitors. Here are a few reasons to explore Qualtrics competitors: 

  • High Costs: While Qualtrics may be ideal for large companies with larger budgets, it can be too expensive for mid-size startups. This is especially true for users who use the software less often.

G2 reviews

  • Complex user interface/not easy to use for beginners: Qualtrics, known for its comprehensive tools, often presents a complex user interface that can be daunting for potential users, especially beginners. 

Many new users find it challenging to navigate the customer feedback platform, making it difficult to leverage advanced survey features effectively. 

  • Has a steep learning curve/high time to master: Qualtrics is known for its extensive features and functionalities which require significant time and effort to master. Additionally, the availability of several feedback tools and customization options can be overwhelming for those new to customer feedback platforms. 

G2 reviews

  • Limited free version: Qualtrics offers limited functionality in its free version, which can be a drawback for potential users who want to explore the platform's capabilities before committing. Compared with competitors that offer more generous free options, Qualtrics offers restricted access to advanced features and feedback tools.

This limitation can deter users from fully experiencing the customer feedback platform, prompting them to seek Qualtrics alternatives with more comprehensive free plans to test advanced survey features.

Top 7 Qualtrics Alternatives 

  • 1Flow

  • Alchemer

  • SurveyMonkey

  • Zoho Survey

  • Survey Planet

  • SurveySensum

  • Zonka Feedback

Here are the 7 best competitors of Qualtrics that you should consider for your customer feedback strategy.

1. 1Flow

1Flow.ai is a cutting-edge customer satisfaction survey platform designed to help B2C and B2B software startups gather actionable insights from users in real time. 

This survey tool offers a user-friendly interface that enables businesses to create and distribute customizable surveys. Additionally, it leverages AI-enabled customer feedback tools, 1Flow CSAT survey software provides personalized and targeted messaging based on user attributes and events performed. This makes it a great choice out of the Qualtrics alternatives.

It’s also a robust platform that also supports various survey types, including in-app surveys, NPS, CSAT, and CES, making it an attractive option for capturing customer insights.

Why 1Flow is the Excellent Alternative to Qualtrics?

Here are the powerful features of 1Flow that makes it the best Qualtrics alternative.

  • Customizable surveys: 1Flow allows users to design simple surveys that align with their brand identity by incorporating brand colors, fonts, and other brand-specific elements. This customization helps in creating a consistent brand experience which enhances user engagement and response rates.

  • Personalized surveys using AI: The platform's AI capabilities enable personalized surveys that cater to individual users' preferences and behaviors. This personalization helps businesses to obtain more relevant and accurate 360-degree feedback to make informed decisions. Additionally, with this feature, you can create an engaging survey in minutes.

  • Targeted Messaging: With 1Flow companies can deliver targeted messages based on user events and attributes. This feature ensures that survey questions are relevant to the respondents, increasing the likelihood of capturing actionable insights.

  • Multilingual surveys: With support for over 30 local languages, 1Flow facilitates the creation of multilingual surveys. This capability is crucial for businesses operating in diverse markets that are focused on gathering actionable feedback from a broader audience.

  • Rich media integration: The platform allows the embedding of images and videos within surveys. This helps to make beautiful surveys that are more engaging and interactive, which can lead to higher completion rates.

  • Comprehensive survey types: 1Flow supports various types of surveys, including in-app, NPS, CSAT, CES, and email surveys. This versatility allows businesses to choose the best survey type for their specific needs, whether measuring customer satisfaction or gathering 360-degree feedback on a specific product feature.

  • Real-time insights and advanced reporting capabilities: The platform provides real-time insights and robust reporting capabilities. These features help businesses analyze feedback quickly and efficiently, enabling them to make timely, data-driven decisions.

Pros 1Flow
  • User-friendly interface: 1Flow offers an intuitive interface that makes it easy for users to design and deploy beautiful surveys without extensive technical knowledge. This user-friendly approach ensures that teams can focus on gathering insights rather than getting bogged down by complicated processes.

  • Customizable survey templates: It offers pre-built templates that can be easily customized based on brand requirements and survey goals.

  • Comprehensive Survey Options: The online survey tool supports various types of surveys to cater to different customer feedback needs.

  • Seamless integrations with third-party tools: 1Flow seamlessly integrates with popular third-party tools which enhances its functionality. This allows businesses to consolidate feedback and streamline their customer satisfaction processes across different platforms.

Cons of 1Flow
  • Limited customization for complex surveys: While customizable, the platform may have limitations for highly complex survey designs.

  • Doesn’t support offline surveys: The platform is designed specifically for online surveys hence it doesn’t support offline surveys.

1Flow Pricing

1Flow offers a 14-day free trial. Pricing starts at $250 per month for unlimited surveys and messages.

Sign up for a 14-day free trial to try 1Flow features for free!

2. Alchemer

Alchemer, formerly known as SurveyGizmo, is a self-service survey software designed for individuals and small teams, typically up to three people. 

It offers a flexible platform for creating and managing online surveys and polls, making it a viable alternative to Qualtrics. Alchemer focuses on collecting actionable feedback, leveraging advanced survey logic, and providing market research solutions. 

It's tailored for users who need to gather customer feedback efficiently without the complexity of more extensive enterprise systems.

Alchemer Features

Here are key features of Alchemer survey software:

  • Advanced survey logic: Alchemer enables the use of advanced logic to guide respondents through surveys based on their previous answers. This feature enhances data accuracy by ensuring participants only see relevant questions.

  • Skip logic: With skip logic, users can streamline surveys by skipping irrelevant questions based on prior responses to improve the respondent experience and increase completion rates.

  • Online polls: The platform supports creating and managing online polls to enable users to gather quick feedback from audiences on various topics for enhanced decision-making.

  • Poll management: Alchemer’s poll management tools help users easily create, distribute, and analyze polls.

  • Feedback tools: The platform provides robust feedback tools for users to collect, analyze, and act on customer feedback.

  • Market research solutions: Alchemer is equipped with features tailored for market research, including customizable surveys and reporting tools.

Pros of Alchemer
  • User-friendly drag-and-drop interface with intuitive design.

  • Customizable surveys with advanced survey logic and a variety of question types.

  • Flexible poll management for quick insights.

  • Comprehensive feedback tools for actionable feedback.

  • Robust customer feedback platform with real-time data analysis.

  • Cost-effective for individuals and small teams.

Cons of Alchemer
  • Limited advanced analytics compared to other Qualtrics alternatives.

  • Has higher pricing plans

  • Customization options may require technical skills.

Alchemer Pricing

Pricing starts at $55 per user per month with a 7-day free trial.

3. SurveyMonkey

SurveyMonkey is a popular online survey software and Qualtrics alternative designed for businesses, educators, and individuals to create online surveys and conversational forms. As an AI-enabled customer feedback tool, it helps collect feedback responses through web links, email, or by embedding surveys and online forms on websites. 

SurveyMonkey offers various survey types, including customer satisfaction and employee pulse surveys, providing deeper insights from customers and employees. It's a customer feedback platform that provides expert-written templates and market research solutions, making it a versatile choice for gathering customer insights.

SurveyMonkey Features

Here are the key features of SurveyMonkey:

  • Survey templates: SurveyMonkey provides a vast library of expert-written templates for various survey types, enabling users to quickly create surveys tailored to specific needs. These templates cover areas like market research, customer satisfaction, and employee engagement.

  • Analysis platform: The platform offers robust analytics tools, allowing users to gain deeper insights from survey data. It includes features like real-time reporting, data visualization, and custom filters.

  • Feedback tools: SurveyMonkey includes a range of feedback tools, such as SMS survey software, to reach respondents on multiple channels. This flexibility ensures comprehensive data collection and enhances the ability to capture diverse feedback.

  • Customization options: Users can customize surveys to align with their brand identity, including logos, colors, and personalized messaging. This feature helps maintain brand consistency and improves the respondent experience.

  • Survey types: SurveyMonkey supports various types of surveys, including customer satisfaction, employee pulse surveys, and more. This diversity allows organizations to gather targeted insights across different areas of their operations.

  • Collaboration and sharing: SurveyMonkey facilitates collaboration among team members with shared survey projects and results. It also supports secure sharing of survey results and insights to enhance team coordination and transparency.

Pros of SurveyMonkey
  • User-friendly interface and easy survey creation.

  • Extensive library of expert-written templates.

  • Advanced analytics for data and sentiment analysis.

  • Wide range of distribution options, including SMS and email.

  • Customizable surveys for branding purposes.

  • Integration with various third-party applications.

Cons of SurveyMonkey
  • SurveyMonkey doesn’t have direct customer support.

  • You have to upgrade to a higher plan to use the tool’s premium features.

  • Limited customization options in lower-tier plans.

SurveyMonkey Pricing

SurveyMonkey offers a basic plan free forever for up to 25 survey responses per survey. Pricing plans start at $25 per user per month starting at 3 users (billed annually).

4. Zoho Survey

Zoho Survey is an online survey platform that serves as a viable alternative to Qualtrics. It enables users to create intuitive surveys using over 30 question types, catering to a range of research and feedback needs. 

The platform is designed for businesses, educators, and researchers seeking to collect actionable insights. Zoho Survey supports the distribution of surveys through various channels, including social media and email campaigns, ensuring wide reach and engagement. 

With robust features like customizable themes and survey personalization, the software is tailored to accommodate diverse user requirements while maintaining an easy-to-use interface.

Zoho Survey Features

Here are some useful features of Zoho Survey:

  • Skip logic: This feature allows users to create dynamic surveys where respondents are guided through different paths based on their answers. It enhances survey relevance and reduces respondent fatigue by skipping irrelevant questions.

  • Customizable themes: Users can tailor the look and feel of their surveys to match their brand identity. This feature ensures that surveys are visually appealing and consistent with the company’s branding.

  • Mobile surveys: Zoho Survey ensures that surveys are mobile-friendly, enabling respondents to participate conveniently on mobile devices and desktop.

  • Pre-designed Templates: The platform offers a variety of pre-designed templates that simplify survey creation. Users can quickly start with a professional-looking survey and from customizable survey templates.

  • Intuitive Surveys: Zoho Survey provides an easy-to-navigate interface that simplifies the survey creation process. This feature is particularly beneficial for users who are new to survey design, allowing them to create effective surveys without a steep learning curve.

  • Multilingual surveys: Zoho Survey offers multilingual support, allowing surveys to be conducted in multiple languages. 

Pros of Zoho Survey
  • The software offers a clean and user-friendly UI

  • Zoho Survey offers a chat-like experience for customer support

  • Offers handy customization themes to create brand-specific surveys

  • It offers multiple survey templates for every survey type you want to create

  • Wide range of question types and customization options.

  • Offers detailed reporting and analytics tools.

  • Flexible distribution options, including social media and email

Cons of Zoho Survey
  • The free plan offers limited features, requiring a paid subscription for full functionality

  • The platform offers limited integrations compared to competitors

  • Some users have complained about the software’s occasional performance issues with larger surveys

Zoho Survey Pricing

The software offers a free forever plan. Pricing starts at $9 per 1000 responses per month.

5. Survey Planet

Survey Planet is an online survey maker designed for various applications, including market research, employee satisfaction surveys, product research, and student surveys. It offers a user-friendly platform for creating and distributing surveys, making it accessible for businesses, educators, and researchers. 

The platform supports multilingual surveys and provides a range of customizable survey options. Its simplicity and versatility make it a practical choice for those looking to gather insights and data efficiently.

  • Pre-written surveys: The platform offers a library of pre-written surveys, saving time for users by providing templates for common survey types

  • Customizable surveys: Survey Planet enables extensive customization, letting users adjust themes, colors, and question types to match their branding or research requirements. 

  • Embedded survey links: The platform allows users to embed survey links in websites or emails for seamless and convenient survey distribution. 

  • Real-time data analysis: Survey Planet provides real-time data analysis tools that enable users to monitor responses and analyze data as it comes in.

Survey Planet Pros
  • Offers a user-friendly interface for quick survey creation

  • Unlimited surveys, types of questions, and responses in the free version

  • Multilingual support caters to a global audience

  • Pre-written questions save time and enhance survey quality

  • Responsive design ensures survey accessibility on both desktop and mobile devices

Survey Planet Cons
  • Some advanced features require a Pro subscription.

  • Limited customization options in the free version.

  • The user interface may lack some advanced analytics found in other Qualtrics competitors.

Survey Planet Pricing

The software offers a free forever plan with limited features. Pricing starts at $20 per month.

6. SurveySensum

SurveySensum is an enterprise customer feedback platform designed to help businesses measure and act on customer experience surveys like NPS (Net Promoter Score) and CSAT (Customer Satisfaction). 

It focuses on enabling organizations to gather insights from customer feedback, facilitating data-driven decision-making to improve customer satisfaction. The platform is particularly suited for businesses aiming to enhance their customer experience strategies.

Features of SurveySensum

  • Real-time feedback collection: SurveySensum allows businesses to capture real-time feedback from customers through various channels.

  • NPS, CSAT, CES surveys: The platform supports NPS, CSAT, and CES (Customer Effort Score) surveys which provide a comprehensive view of customer sentiment analysis.

  • Multi-channel survey distribution: Users can distribute surveys across multiple channels, including email, SMS, and web links.

  • Dashboard & reporting: SurveySensum provides a user-friendly dashboard and advanced reporting capabilities.

  • Integration capabilities: The software integrates with various CRM and customer service platforms to streamline data flow and enhance customer experience management. 

SurveySensum Pros
  • Easy-to-use interface

  • Real-time analytics and reporting

  • AI-driven insights for better decision-making

  • Multi-channel survey distribution

  • Customizable survey options

  • Integration with popular CRM systems

SurveySensum Cons
  • Limited advanced analytics compared to other survey creators

  • Less customization in survey logic compared to some competitors

  • May require technical support for initial setup and integration

SurveySensum Pricing

SurveySensum offers a free forever plan of up to 25 responses per month. Pricing starts at $124 per month up to 250 responses, billed at $1,488 per year.

7. Zonka Feedback

Zonka Feedback is a customer experience and product feedback software designed for businesses to gather and analyze customer insights. It allows users to create dynamic surveys and online polls with a user-friendly WYSIWYG editor. 

The platform supports various survey channels, including web, email, SMS, mobile apps, and offline, making it versatile for different use cases. Zonka Feedback is ideal for companies looking to enhance customer satisfaction and product development through real-time insights.

Key Features of Zonka Feedback

Here are handy features of Zonka Feedback:

  • WYSIWYG editor: This feature enables users to design and customize engaging surveys effortlessly. The intuitive interface helps create visually appealing online polls and email surveys quickly.

  • Multi-channel surveys: Zonka Feedback supports web, email, SMS, mobile, and offline surveys which allows businesses to reach customers on their preferred platforms. 

  • Real-time insights: The platform offers immediate access to collected data, enabling businesses to monitor and respond to feedback promptly. 

  • Response automation: Automated responses can be set up for specific survey triggers which enhances customer engagement by acknowledging feedback instantly.

  • Integration capabilities: The software integrates with various CRM and business tools for seamless data flow and better alignment with existing workflows. 

Zonka Feedback Pros
  • Easy-to-use WYSIWYG editor for quick survey creation

  • Multi-channel survey distribution enhances reach

  • Provides real-time insights for prompt action

  • Automated responses for improved engagement.

  • Customizable surveys with branding options

  • Handy analytics capabilities and reporting for data-driven business decisions

Zonka Feedback Cons
  • Integration options may require technical setup

  • Some advanced features have a learning curve for new users

  • It has higher pricing plans

Zonka Feedback Pricing

Zonka Feedback pricing starts at $79 per 3 users per month.

FAQs

What are the best Qualtrics alternatives?

The biggest competitors of Qualtrics include 1Flow, Alchemer, SurveyMonkey, Zoho Survey, Survey Planet, SurveySensum, and Zonka Feedback.

Is Qualtrics the best Survey platform?

Qualtrics is a popular survey software but has some limitations that lead users to explore alternatives. 

For instance, its pricing can be prohibitive, the user interface can be complex for beginners, and its customization options may feel limited for some advanced needs. 

While Qualtrics offers robust features, it's not always the best choice for every organization, as preferences for simpler, more affordable, or more customizable options vary.

What is the weakness of Qualtrics?

Qualtrics has a few notable weaknesses that prompt users to seek alternatives. First, its high cost can be a barrier for small businesses and startups. 

Second, the platform's complexity can make it challenging for beginners to navigate and set up surveys. 

Third, limited customization options in some areas can restrict users looking for highly tailored survey experiences. These factors often drive people to consider Qualtrics alternatives.

Conclusion

When looking for Qualtrics alternatives, the plethora of options out there can be overwhelming, especially if you’re new to the survey software market. 

When it comes to the best competitors of Qualtrics, 1Flow stands at the top for a couple of reasons.

The software allows users to create a personalized survey in seconds using AI. With 1Flow, you can also customize the overall appearance of your surveys including the look and feel based on your brand’s design system.
Besides, you can personalize your survey messages based on user attributes such as first name and more.

Ready to try 1Flow today? Get started with a 14-day unlimited use free trial today!

No matter your reasons for looking for Qualtrics alternative, you have come to the right page.
As one of the leading customer experience management platforms, Qualtrics has been the gold standard for survey software. However, it isn't always the perfect fit for everyone.

At its core, the survey tool is ideal for large businesses with huge budgets. Furthermore, based on user reviews on G2, users have complained about the software’s substantial learning curve, limited customization capabilities, missing features, and many other challenges.

Here is one example of Qualtric’s customer complaints:

G2 reviews

So what are the best Qualtrics alternatives and competitors?

In this post, we’ll dive into the 7 best alternatives to Qualtrics to help you find suitable software for your customer feedback strategy.

But before that, let’s understand a few things.

What is Qualtrics?

Qualtrics is a comprehensive survey platform that provides tools for collecting and analyzing data on product feedback, user experience, and employee experiences. 

It offers tools for conducting user experience surveys, employee pulse surveys, website and app feedback surveys, and market research.

Additionally, the platform also offers employee engagement solutions and a voice of customer program that provides actionable insights into customer preferences, problems, and complaints.

Top Reasons to Look for Qualtrics Alternatives

While Qualtrics is renowned for offering comprehensive tools for survey data collection and analysis, it may have some limitations and drawbacks that make people consider its competitors. Here are a few reasons to explore Qualtrics competitors: 

  • High Costs: While Qualtrics may be ideal for large companies with larger budgets, it can be too expensive for mid-size startups. This is especially true for users who use the software less often.

G2 reviews

  • Complex user interface/not easy to use for beginners: Qualtrics, known for its comprehensive tools, often presents a complex user interface that can be daunting for potential users, especially beginners. 

Many new users find it challenging to navigate the customer feedback platform, making it difficult to leverage advanced survey features effectively. 

  • Has a steep learning curve/high time to master: Qualtrics is known for its extensive features and functionalities which require significant time and effort to master. Additionally, the availability of several feedback tools and customization options can be overwhelming for those new to customer feedback platforms. 

G2 reviews

  • Limited free version: Qualtrics offers limited functionality in its free version, which can be a drawback for potential users who want to explore the platform's capabilities before committing. Compared with competitors that offer more generous free options, Qualtrics offers restricted access to advanced features and feedback tools.

This limitation can deter users from fully experiencing the customer feedback platform, prompting them to seek Qualtrics alternatives with more comprehensive free plans to test advanced survey features.

Top 7 Qualtrics Alternatives 

  • 1Flow

  • Alchemer

  • SurveyMonkey

  • Zoho Survey

  • Survey Planet

  • SurveySensum

  • Zonka Feedback

Here are the 7 best competitors of Qualtrics that you should consider for your customer feedback strategy.

1. 1Flow

1Flow.ai is a cutting-edge customer satisfaction survey platform designed to help B2C and B2B software startups gather actionable insights from users in real time. 

This survey tool offers a user-friendly interface that enables businesses to create and distribute customizable surveys. Additionally, it leverages AI-enabled customer feedback tools, 1Flow CSAT survey software provides personalized and targeted messaging based on user attributes and events performed. This makes it a great choice out of the Qualtrics alternatives.

It’s also a robust platform that also supports various survey types, including in-app surveys, NPS, CSAT, and CES, making it an attractive option for capturing customer insights.

Why 1Flow is the Excellent Alternative to Qualtrics?

Here are the powerful features of 1Flow that makes it the best Qualtrics alternative.

  • Customizable surveys: 1Flow allows users to design simple surveys that align with their brand identity by incorporating brand colors, fonts, and other brand-specific elements. This customization helps in creating a consistent brand experience which enhances user engagement and response rates.

  • Personalized surveys using AI: The platform's AI capabilities enable personalized surveys that cater to individual users' preferences and behaviors. This personalization helps businesses to obtain more relevant and accurate 360-degree feedback to make informed decisions. Additionally, with this feature, you can create an engaging survey in minutes.

  • Targeted Messaging: With 1Flow companies can deliver targeted messages based on user events and attributes. This feature ensures that survey questions are relevant to the respondents, increasing the likelihood of capturing actionable insights.

  • Multilingual surveys: With support for over 30 local languages, 1Flow facilitates the creation of multilingual surveys. This capability is crucial for businesses operating in diverse markets that are focused on gathering actionable feedback from a broader audience.

  • Rich media integration: The platform allows the embedding of images and videos within surveys. This helps to make beautiful surveys that are more engaging and interactive, which can lead to higher completion rates.

  • Comprehensive survey types: 1Flow supports various types of surveys, including in-app, NPS, CSAT, CES, and email surveys. This versatility allows businesses to choose the best survey type for their specific needs, whether measuring customer satisfaction or gathering 360-degree feedback on a specific product feature.

  • Real-time insights and advanced reporting capabilities: The platform provides real-time insights and robust reporting capabilities. These features help businesses analyze feedback quickly and efficiently, enabling them to make timely, data-driven decisions.

Pros 1Flow
  • User-friendly interface: 1Flow offers an intuitive interface that makes it easy for users to design and deploy beautiful surveys without extensive technical knowledge. This user-friendly approach ensures that teams can focus on gathering insights rather than getting bogged down by complicated processes.

  • Customizable survey templates: It offers pre-built templates that can be easily customized based on brand requirements and survey goals.

  • Comprehensive Survey Options: The online survey tool supports various types of surveys to cater to different customer feedback needs.

  • Seamless integrations with third-party tools: 1Flow seamlessly integrates with popular third-party tools which enhances its functionality. This allows businesses to consolidate feedback and streamline their customer satisfaction processes across different platforms.

Cons of 1Flow
  • Limited customization for complex surveys: While customizable, the platform may have limitations for highly complex survey designs.

  • Doesn’t support offline surveys: The platform is designed specifically for online surveys hence it doesn’t support offline surveys.

1Flow Pricing

1Flow offers a 14-day free trial. Pricing starts at $250 per month for unlimited surveys and messages.

Sign up for a 14-day free trial to try 1Flow features for free!

2. Alchemer

Alchemer, formerly known as SurveyGizmo, is a self-service survey software designed for individuals and small teams, typically up to three people. 

It offers a flexible platform for creating and managing online surveys and polls, making it a viable alternative to Qualtrics. Alchemer focuses on collecting actionable feedback, leveraging advanced survey logic, and providing market research solutions. 

It's tailored for users who need to gather customer feedback efficiently without the complexity of more extensive enterprise systems.

Alchemer Features

Here are key features of Alchemer survey software:

  • Advanced survey logic: Alchemer enables the use of advanced logic to guide respondents through surveys based on their previous answers. This feature enhances data accuracy by ensuring participants only see relevant questions.

  • Skip logic: With skip logic, users can streamline surveys by skipping irrelevant questions based on prior responses to improve the respondent experience and increase completion rates.

  • Online polls: The platform supports creating and managing online polls to enable users to gather quick feedback from audiences on various topics for enhanced decision-making.

  • Poll management: Alchemer’s poll management tools help users easily create, distribute, and analyze polls.

  • Feedback tools: The platform provides robust feedback tools for users to collect, analyze, and act on customer feedback.

  • Market research solutions: Alchemer is equipped with features tailored for market research, including customizable surveys and reporting tools.

Pros of Alchemer
  • User-friendly drag-and-drop interface with intuitive design.

  • Customizable surveys with advanced survey logic and a variety of question types.

  • Flexible poll management for quick insights.

  • Comprehensive feedback tools for actionable feedback.

  • Robust customer feedback platform with real-time data analysis.

  • Cost-effective for individuals and small teams.

Cons of Alchemer
  • Limited advanced analytics compared to other Qualtrics alternatives.

  • Has higher pricing plans

  • Customization options may require technical skills.

Alchemer Pricing

Pricing starts at $55 per user per month with a 7-day free trial.

3. SurveyMonkey

SurveyMonkey is a popular online survey software and Qualtrics alternative designed for businesses, educators, and individuals to create online surveys and conversational forms. As an AI-enabled customer feedback tool, it helps collect feedback responses through web links, email, or by embedding surveys and online forms on websites. 

SurveyMonkey offers various survey types, including customer satisfaction and employee pulse surveys, providing deeper insights from customers and employees. It's a customer feedback platform that provides expert-written templates and market research solutions, making it a versatile choice for gathering customer insights.

SurveyMonkey Features

Here are the key features of SurveyMonkey:

  • Survey templates: SurveyMonkey provides a vast library of expert-written templates for various survey types, enabling users to quickly create surveys tailored to specific needs. These templates cover areas like market research, customer satisfaction, and employee engagement.

  • Analysis platform: The platform offers robust analytics tools, allowing users to gain deeper insights from survey data. It includes features like real-time reporting, data visualization, and custom filters.

  • Feedback tools: SurveyMonkey includes a range of feedback tools, such as SMS survey software, to reach respondents on multiple channels. This flexibility ensures comprehensive data collection and enhances the ability to capture diverse feedback.

  • Customization options: Users can customize surveys to align with their brand identity, including logos, colors, and personalized messaging. This feature helps maintain brand consistency and improves the respondent experience.

  • Survey types: SurveyMonkey supports various types of surveys, including customer satisfaction, employee pulse surveys, and more. This diversity allows organizations to gather targeted insights across different areas of their operations.

  • Collaboration and sharing: SurveyMonkey facilitates collaboration among team members with shared survey projects and results. It also supports secure sharing of survey results and insights to enhance team coordination and transparency.

Pros of SurveyMonkey
  • User-friendly interface and easy survey creation.

  • Extensive library of expert-written templates.

  • Advanced analytics for data and sentiment analysis.

  • Wide range of distribution options, including SMS and email.

  • Customizable surveys for branding purposes.

  • Integration with various third-party applications.

Cons of SurveyMonkey
  • SurveyMonkey doesn’t have direct customer support.

  • You have to upgrade to a higher plan to use the tool’s premium features.

  • Limited customization options in lower-tier plans.

SurveyMonkey Pricing

SurveyMonkey offers a basic plan free forever for up to 25 survey responses per survey. Pricing plans start at $25 per user per month starting at 3 users (billed annually).

4. Zoho Survey

Zoho Survey is an online survey platform that serves as a viable alternative to Qualtrics. It enables users to create intuitive surveys using over 30 question types, catering to a range of research and feedback needs. 

The platform is designed for businesses, educators, and researchers seeking to collect actionable insights. Zoho Survey supports the distribution of surveys through various channels, including social media and email campaigns, ensuring wide reach and engagement. 

With robust features like customizable themes and survey personalization, the software is tailored to accommodate diverse user requirements while maintaining an easy-to-use interface.

Zoho Survey Features

Here are some useful features of Zoho Survey:

  • Skip logic: This feature allows users to create dynamic surveys where respondents are guided through different paths based on their answers. It enhances survey relevance and reduces respondent fatigue by skipping irrelevant questions.

  • Customizable themes: Users can tailor the look and feel of their surveys to match their brand identity. This feature ensures that surveys are visually appealing and consistent with the company’s branding.

  • Mobile surveys: Zoho Survey ensures that surveys are mobile-friendly, enabling respondents to participate conveniently on mobile devices and desktop.

  • Pre-designed Templates: The platform offers a variety of pre-designed templates that simplify survey creation. Users can quickly start with a professional-looking survey and from customizable survey templates.

  • Intuitive Surveys: Zoho Survey provides an easy-to-navigate interface that simplifies the survey creation process. This feature is particularly beneficial for users who are new to survey design, allowing them to create effective surveys without a steep learning curve.

  • Multilingual surveys: Zoho Survey offers multilingual support, allowing surveys to be conducted in multiple languages. 

Pros of Zoho Survey
  • The software offers a clean and user-friendly UI

  • Zoho Survey offers a chat-like experience for customer support

  • Offers handy customization themes to create brand-specific surveys

  • It offers multiple survey templates for every survey type you want to create

  • Wide range of question types and customization options.

  • Offers detailed reporting and analytics tools.

  • Flexible distribution options, including social media and email

Cons of Zoho Survey
  • The free plan offers limited features, requiring a paid subscription for full functionality

  • The platform offers limited integrations compared to competitors

  • Some users have complained about the software’s occasional performance issues with larger surveys

Zoho Survey Pricing

The software offers a free forever plan. Pricing starts at $9 per 1000 responses per month.

5. Survey Planet

Survey Planet is an online survey maker designed for various applications, including market research, employee satisfaction surveys, product research, and student surveys. It offers a user-friendly platform for creating and distributing surveys, making it accessible for businesses, educators, and researchers. 

The platform supports multilingual surveys and provides a range of customizable survey options. Its simplicity and versatility make it a practical choice for those looking to gather insights and data efficiently.

  • Pre-written surveys: The platform offers a library of pre-written surveys, saving time for users by providing templates for common survey types

  • Customizable surveys: Survey Planet enables extensive customization, letting users adjust themes, colors, and question types to match their branding or research requirements. 

  • Embedded survey links: The platform allows users to embed survey links in websites or emails for seamless and convenient survey distribution. 

  • Real-time data analysis: Survey Planet provides real-time data analysis tools that enable users to monitor responses and analyze data as it comes in.

Survey Planet Pros
  • Offers a user-friendly interface for quick survey creation

  • Unlimited surveys, types of questions, and responses in the free version

  • Multilingual support caters to a global audience

  • Pre-written questions save time and enhance survey quality

  • Responsive design ensures survey accessibility on both desktop and mobile devices

Survey Planet Cons
  • Some advanced features require a Pro subscription.

  • Limited customization options in the free version.

  • The user interface may lack some advanced analytics found in other Qualtrics competitors.

Survey Planet Pricing

The software offers a free forever plan with limited features. Pricing starts at $20 per month.

6. SurveySensum

SurveySensum is an enterprise customer feedback platform designed to help businesses measure and act on customer experience surveys like NPS (Net Promoter Score) and CSAT (Customer Satisfaction). 

It focuses on enabling organizations to gather insights from customer feedback, facilitating data-driven decision-making to improve customer satisfaction. The platform is particularly suited for businesses aiming to enhance their customer experience strategies.

Features of SurveySensum

  • Real-time feedback collection: SurveySensum allows businesses to capture real-time feedback from customers through various channels.

  • NPS, CSAT, CES surveys: The platform supports NPS, CSAT, and CES (Customer Effort Score) surveys which provide a comprehensive view of customer sentiment analysis.

  • Multi-channel survey distribution: Users can distribute surveys across multiple channels, including email, SMS, and web links.

  • Dashboard & reporting: SurveySensum provides a user-friendly dashboard and advanced reporting capabilities.

  • Integration capabilities: The software integrates with various CRM and customer service platforms to streamline data flow and enhance customer experience management. 

SurveySensum Pros
  • Easy-to-use interface

  • Real-time analytics and reporting

  • AI-driven insights for better decision-making

  • Multi-channel survey distribution

  • Customizable survey options

  • Integration with popular CRM systems

SurveySensum Cons
  • Limited advanced analytics compared to other survey creators

  • Less customization in survey logic compared to some competitors

  • May require technical support for initial setup and integration

SurveySensum Pricing

SurveySensum offers a free forever plan of up to 25 responses per month. Pricing starts at $124 per month up to 250 responses, billed at $1,488 per year.

7. Zonka Feedback

Zonka Feedback is a customer experience and product feedback software designed for businesses to gather and analyze customer insights. It allows users to create dynamic surveys and online polls with a user-friendly WYSIWYG editor. 

The platform supports various survey channels, including web, email, SMS, mobile apps, and offline, making it versatile for different use cases. Zonka Feedback is ideal for companies looking to enhance customer satisfaction and product development through real-time insights.

Key Features of Zonka Feedback

Here are handy features of Zonka Feedback:

  • WYSIWYG editor: This feature enables users to design and customize engaging surveys effortlessly. The intuitive interface helps create visually appealing online polls and email surveys quickly.

  • Multi-channel surveys: Zonka Feedback supports web, email, SMS, mobile, and offline surveys which allows businesses to reach customers on their preferred platforms. 

  • Real-time insights: The platform offers immediate access to collected data, enabling businesses to monitor and respond to feedback promptly. 

  • Response automation: Automated responses can be set up for specific survey triggers which enhances customer engagement by acknowledging feedback instantly.

  • Integration capabilities: The software integrates with various CRM and business tools for seamless data flow and better alignment with existing workflows. 

Zonka Feedback Pros
  • Easy-to-use WYSIWYG editor for quick survey creation

  • Multi-channel survey distribution enhances reach

  • Provides real-time insights for prompt action

  • Automated responses for improved engagement.

  • Customizable surveys with branding options

  • Handy analytics capabilities and reporting for data-driven business decisions

Zonka Feedback Cons
  • Integration options may require technical setup

  • Some advanced features have a learning curve for new users

  • It has higher pricing plans

Zonka Feedback Pricing

Zonka Feedback pricing starts at $79 per 3 users per month.

FAQs

What are the best Qualtrics alternatives?

The biggest competitors of Qualtrics include 1Flow, Alchemer, SurveyMonkey, Zoho Survey, Survey Planet, SurveySensum, and Zonka Feedback.

Is Qualtrics the best Survey platform?

Qualtrics is a popular survey software but has some limitations that lead users to explore alternatives. 

For instance, its pricing can be prohibitive, the user interface can be complex for beginners, and its customization options may feel limited for some advanced needs. 

While Qualtrics offers robust features, it's not always the best choice for every organization, as preferences for simpler, more affordable, or more customizable options vary.

What is the weakness of Qualtrics?

Qualtrics has a few notable weaknesses that prompt users to seek alternatives. First, its high cost can be a barrier for small businesses and startups. 

Second, the platform's complexity can make it challenging for beginners to navigate and set up surveys. 

Third, limited customization options in some areas can restrict users looking for highly tailored survey experiences. These factors often drive people to consider Qualtrics alternatives.

Conclusion

When looking for Qualtrics alternatives, the plethora of options out there can be overwhelming, especially if you’re new to the survey software market. 

When it comes to the best competitors of Qualtrics, 1Flow stands at the top for a couple of reasons.

The software allows users to create a personalized survey in seconds using AI. With 1Flow, you can also customize the overall appearance of your surveys including the look and feel based on your brand’s design system.
Besides, you can personalize your survey messages based on user attributes such as first name and more.

Ready to try 1Flow today? Get started with a 14-day unlimited use free trial today!

No matter your reasons for looking for Qualtrics alternative, you have come to the right page.
As one of the leading customer experience management platforms, Qualtrics has been the gold standard for survey software. However, it isn't always the perfect fit for everyone.

At its core, the survey tool is ideal for large businesses with huge budgets. Furthermore, based on user reviews on G2, users have complained about the software’s substantial learning curve, limited customization capabilities, missing features, and many other challenges.

Here is one example of Qualtric’s customer complaints:

G2 reviews

So what are the best Qualtrics alternatives and competitors?

In this post, we’ll dive into the 7 best alternatives to Qualtrics to help you find suitable software for your customer feedback strategy.

But before that, let’s understand a few things.

What is Qualtrics?

Qualtrics is a comprehensive survey platform that provides tools for collecting and analyzing data on product feedback, user experience, and employee experiences. 

It offers tools for conducting user experience surveys, employee pulse surveys, website and app feedback surveys, and market research.

Additionally, the platform also offers employee engagement solutions and a voice of customer program that provides actionable insights into customer preferences, problems, and complaints.

Top Reasons to Look for Qualtrics Alternatives

While Qualtrics is renowned for offering comprehensive tools for survey data collection and analysis, it may have some limitations and drawbacks that make people consider its competitors. Here are a few reasons to explore Qualtrics competitors: 

  • High Costs: While Qualtrics may be ideal for large companies with larger budgets, it can be too expensive for mid-size startups. This is especially true for users who use the software less often.

G2 reviews

  • Complex user interface/not easy to use for beginners: Qualtrics, known for its comprehensive tools, often presents a complex user interface that can be daunting for potential users, especially beginners. 

Many new users find it challenging to navigate the customer feedback platform, making it difficult to leverage advanced survey features effectively. 

  • Has a steep learning curve/high time to master: Qualtrics is known for its extensive features and functionalities which require significant time and effort to master. Additionally, the availability of several feedback tools and customization options can be overwhelming for those new to customer feedback platforms. 

G2 reviews

  • Limited free version: Qualtrics offers limited functionality in its free version, which can be a drawback for potential users who want to explore the platform's capabilities before committing. Compared with competitors that offer more generous free options, Qualtrics offers restricted access to advanced features and feedback tools.

This limitation can deter users from fully experiencing the customer feedback platform, prompting them to seek Qualtrics alternatives with more comprehensive free plans to test advanced survey features.

Top 7 Qualtrics Alternatives 

  • 1Flow

  • Alchemer

  • SurveyMonkey

  • Zoho Survey

  • Survey Planet

  • SurveySensum

  • Zonka Feedback

Here are the 7 best competitors of Qualtrics that you should consider for your customer feedback strategy.

1. 1Flow

1Flow.ai is a cutting-edge customer satisfaction survey platform designed to help B2C and B2B software startups gather actionable insights from users in real time. 

This survey tool offers a user-friendly interface that enables businesses to create and distribute customizable surveys. Additionally, it leverages AI-enabled customer feedback tools, 1Flow CSAT survey software provides personalized and targeted messaging based on user attributes and events performed. This makes it a great choice out of the Qualtrics alternatives.

It’s also a robust platform that also supports various survey types, including in-app surveys, NPS, CSAT, and CES, making it an attractive option for capturing customer insights.

Why 1Flow is the Excellent Alternative to Qualtrics?

Here are the powerful features of 1Flow that makes it the best Qualtrics alternative.

  • Customizable surveys: 1Flow allows users to design simple surveys that align with their brand identity by incorporating brand colors, fonts, and other brand-specific elements. This customization helps in creating a consistent brand experience which enhances user engagement and response rates.

  • Personalized surveys using AI: The platform's AI capabilities enable personalized surveys that cater to individual users' preferences and behaviors. This personalization helps businesses to obtain more relevant and accurate 360-degree feedback to make informed decisions. Additionally, with this feature, you can create an engaging survey in minutes.

  • Targeted Messaging: With 1Flow companies can deliver targeted messages based on user events and attributes. This feature ensures that survey questions are relevant to the respondents, increasing the likelihood of capturing actionable insights.

  • Multilingual surveys: With support for over 30 local languages, 1Flow facilitates the creation of multilingual surveys. This capability is crucial for businesses operating in diverse markets that are focused on gathering actionable feedback from a broader audience.

  • Rich media integration: The platform allows the embedding of images and videos within surveys. This helps to make beautiful surveys that are more engaging and interactive, which can lead to higher completion rates.

  • Comprehensive survey types: 1Flow supports various types of surveys, including in-app, NPS, CSAT, CES, and email surveys. This versatility allows businesses to choose the best survey type for their specific needs, whether measuring customer satisfaction or gathering 360-degree feedback on a specific product feature.

  • Real-time insights and advanced reporting capabilities: The platform provides real-time insights and robust reporting capabilities. These features help businesses analyze feedback quickly and efficiently, enabling them to make timely, data-driven decisions.

Pros 1Flow
  • User-friendly interface: 1Flow offers an intuitive interface that makes it easy for users to design and deploy beautiful surveys without extensive technical knowledge. This user-friendly approach ensures that teams can focus on gathering insights rather than getting bogged down by complicated processes.

  • Customizable survey templates: It offers pre-built templates that can be easily customized based on brand requirements and survey goals.

  • Comprehensive Survey Options: The online survey tool supports various types of surveys to cater to different customer feedback needs.

  • Seamless integrations with third-party tools: 1Flow seamlessly integrates with popular third-party tools which enhances its functionality. This allows businesses to consolidate feedback and streamline their customer satisfaction processes across different platforms.

Cons of 1Flow
  • Limited customization for complex surveys: While customizable, the platform may have limitations for highly complex survey designs.

  • Doesn’t support offline surveys: The platform is designed specifically for online surveys hence it doesn’t support offline surveys.

1Flow Pricing

1Flow offers a 14-day free trial. Pricing starts at $250 per month for unlimited surveys and messages.

Sign up for a 14-day free trial to try 1Flow features for free!

2. Alchemer

Alchemer, formerly known as SurveyGizmo, is a self-service survey software designed for individuals and small teams, typically up to three people. 

It offers a flexible platform for creating and managing online surveys and polls, making it a viable alternative to Qualtrics. Alchemer focuses on collecting actionable feedback, leveraging advanced survey logic, and providing market research solutions. 

It's tailored for users who need to gather customer feedback efficiently without the complexity of more extensive enterprise systems.

Alchemer Features

Here are key features of Alchemer survey software:

  • Advanced survey logic: Alchemer enables the use of advanced logic to guide respondents through surveys based on their previous answers. This feature enhances data accuracy by ensuring participants only see relevant questions.

  • Skip logic: With skip logic, users can streamline surveys by skipping irrelevant questions based on prior responses to improve the respondent experience and increase completion rates.

  • Online polls: The platform supports creating and managing online polls to enable users to gather quick feedback from audiences on various topics for enhanced decision-making.

  • Poll management: Alchemer’s poll management tools help users easily create, distribute, and analyze polls.

  • Feedback tools: The platform provides robust feedback tools for users to collect, analyze, and act on customer feedback.

  • Market research solutions: Alchemer is equipped with features tailored for market research, including customizable surveys and reporting tools.

Pros of Alchemer
  • User-friendly drag-and-drop interface with intuitive design.

  • Customizable surveys with advanced survey logic and a variety of question types.

  • Flexible poll management for quick insights.

  • Comprehensive feedback tools for actionable feedback.

  • Robust customer feedback platform with real-time data analysis.

  • Cost-effective for individuals and small teams.

Cons of Alchemer
  • Limited advanced analytics compared to other Qualtrics alternatives.

  • Has higher pricing plans

  • Customization options may require technical skills.

Alchemer Pricing

Pricing starts at $55 per user per month with a 7-day free trial.

3. SurveyMonkey

SurveyMonkey is a popular online survey software and Qualtrics alternative designed for businesses, educators, and individuals to create online surveys and conversational forms. As an AI-enabled customer feedback tool, it helps collect feedback responses through web links, email, or by embedding surveys and online forms on websites. 

SurveyMonkey offers various survey types, including customer satisfaction and employee pulse surveys, providing deeper insights from customers and employees. It's a customer feedback platform that provides expert-written templates and market research solutions, making it a versatile choice for gathering customer insights.

SurveyMonkey Features

Here are the key features of SurveyMonkey:

  • Survey templates: SurveyMonkey provides a vast library of expert-written templates for various survey types, enabling users to quickly create surveys tailored to specific needs. These templates cover areas like market research, customer satisfaction, and employee engagement.

  • Analysis platform: The platform offers robust analytics tools, allowing users to gain deeper insights from survey data. It includes features like real-time reporting, data visualization, and custom filters.

  • Feedback tools: SurveyMonkey includes a range of feedback tools, such as SMS survey software, to reach respondents on multiple channels. This flexibility ensures comprehensive data collection and enhances the ability to capture diverse feedback.

  • Customization options: Users can customize surveys to align with their brand identity, including logos, colors, and personalized messaging. This feature helps maintain brand consistency and improves the respondent experience.

  • Survey types: SurveyMonkey supports various types of surveys, including customer satisfaction, employee pulse surveys, and more. This diversity allows organizations to gather targeted insights across different areas of their operations.

  • Collaboration and sharing: SurveyMonkey facilitates collaboration among team members with shared survey projects and results. It also supports secure sharing of survey results and insights to enhance team coordination and transparency.

Pros of SurveyMonkey
  • User-friendly interface and easy survey creation.

  • Extensive library of expert-written templates.

  • Advanced analytics for data and sentiment analysis.

  • Wide range of distribution options, including SMS and email.

  • Customizable surveys for branding purposes.

  • Integration with various third-party applications.

Cons of SurveyMonkey
  • SurveyMonkey doesn’t have direct customer support.

  • You have to upgrade to a higher plan to use the tool’s premium features.

  • Limited customization options in lower-tier plans.

SurveyMonkey Pricing

SurveyMonkey offers a basic plan free forever for up to 25 survey responses per survey. Pricing plans start at $25 per user per month starting at 3 users (billed annually).

4. Zoho Survey

Zoho Survey is an online survey platform that serves as a viable alternative to Qualtrics. It enables users to create intuitive surveys using over 30 question types, catering to a range of research and feedback needs. 

The platform is designed for businesses, educators, and researchers seeking to collect actionable insights. Zoho Survey supports the distribution of surveys through various channels, including social media and email campaigns, ensuring wide reach and engagement. 

With robust features like customizable themes and survey personalization, the software is tailored to accommodate diverse user requirements while maintaining an easy-to-use interface.

Zoho Survey Features

Here are some useful features of Zoho Survey:

  • Skip logic: This feature allows users to create dynamic surveys where respondents are guided through different paths based on their answers. It enhances survey relevance and reduces respondent fatigue by skipping irrelevant questions.

  • Customizable themes: Users can tailor the look and feel of their surveys to match their brand identity. This feature ensures that surveys are visually appealing and consistent with the company’s branding.

  • Mobile surveys: Zoho Survey ensures that surveys are mobile-friendly, enabling respondents to participate conveniently on mobile devices and desktop.

  • Pre-designed Templates: The platform offers a variety of pre-designed templates that simplify survey creation. Users can quickly start with a professional-looking survey and from customizable survey templates.

  • Intuitive Surveys: Zoho Survey provides an easy-to-navigate interface that simplifies the survey creation process. This feature is particularly beneficial for users who are new to survey design, allowing them to create effective surveys without a steep learning curve.

  • Multilingual surveys: Zoho Survey offers multilingual support, allowing surveys to be conducted in multiple languages. 

Pros of Zoho Survey
  • The software offers a clean and user-friendly UI

  • Zoho Survey offers a chat-like experience for customer support

  • Offers handy customization themes to create brand-specific surveys

  • It offers multiple survey templates for every survey type you want to create

  • Wide range of question types and customization options.

  • Offers detailed reporting and analytics tools.

  • Flexible distribution options, including social media and email

Cons of Zoho Survey
  • The free plan offers limited features, requiring a paid subscription for full functionality

  • The platform offers limited integrations compared to competitors

  • Some users have complained about the software’s occasional performance issues with larger surveys

Zoho Survey Pricing

The software offers a free forever plan. Pricing starts at $9 per 1000 responses per month.

5. Survey Planet

Survey Planet is an online survey maker designed for various applications, including market research, employee satisfaction surveys, product research, and student surveys. It offers a user-friendly platform for creating and distributing surveys, making it accessible for businesses, educators, and researchers. 

The platform supports multilingual surveys and provides a range of customizable survey options. Its simplicity and versatility make it a practical choice for those looking to gather insights and data efficiently.

  • Pre-written surveys: The platform offers a library of pre-written surveys, saving time for users by providing templates for common survey types

  • Customizable surveys: Survey Planet enables extensive customization, letting users adjust themes, colors, and question types to match their branding or research requirements. 

  • Embedded survey links: The platform allows users to embed survey links in websites or emails for seamless and convenient survey distribution. 

  • Real-time data analysis: Survey Planet provides real-time data analysis tools that enable users to monitor responses and analyze data as it comes in.

Survey Planet Pros
  • Offers a user-friendly interface for quick survey creation

  • Unlimited surveys, types of questions, and responses in the free version

  • Multilingual support caters to a global audience

  • Pre-written questions save time and enhance survey quality

  • Responsive design ensures survey accessibility on both desktop and mobile devices

Survey Planet Cons
  • Some advanced features require a Pro subscription.

  • Limited customization options in the free version.

  • The user interface may lack some advanced analytics found in other Qualtrics competitors.

Survey Planet Pricing

The software offers a free forever plan with limited features. Pricing starts at $20 per month.

6. SurveySensum

SurveySensum is an enterprise customer feedback platform designed to help businesses measure and act on customer experience surveys like NPS (Net Promoter Score) and CSAT (Customer Satisfaction). 

It focuses on enabling organizations to gather insights from customer feedback, facilitating data-driven decision-making to improve customer satisfaction. The platform is particularly suited for businesses aiming to enhance their customer experience strategies.

Features of SurveySensum

  • Real-time feedback collection: SurveySensum allows businesses to capture real-time feedback from customers through various channels.

  • NPS, CSAT, CES surveys: The platform supports NPS, CSAT, and CES (Customer Effort Score) surveys which provide a comprehensive view of customer sentiment analysis.

  • Multi-channel survey distribution: Users can distribute surveys across multiple channels, including email, SMS, and web links.

  • Dashboard & reporting: SurveySensum provides a user-friendly dashboard and advanced reporting capabilities.

  • Integration capabilities: The software integrates with various CRM and customer service platforms to streamline data flow and enhance customer experience management. 

SurveySensum Pros
  • Easy-to-use interface

  • Real-time analytics and reporting

  • AI-driven insights for better decision-making

  • Multi-channel survey distribution

  • Customizable survey options

  • Integration with popular CRM systems

SurveySensum Cons
  • Limited advanced analytics compared to other survey creators

  • Less customization in survey logic compared to some competitors

  • May require technical support for initial setup and integration

SurveySensum Pricing

SurveySensum offers a free forever plan of up to 25 responses per month. Pricing starts at $124 per month up to 250 responses, billed at $1,488 per year.

7. Zonka Feedback

Zonka Feedback is a customer experience and product feedback software designed for businesses to gather and analyze customer insights. It allows users to create dynamic surveys and online polls with a user-friendly WYSIWYG editor. 

The platform supports various survey channels, including web, email, SMS, mobile apps, and offline, making it versatile for different use cases. Zonka Feedback is ideal for companies looking to enhance customer satisfaction and product development through real-time insights.

Key Features of Zonka Feedback

Here are handy features of Zonka Feedback:

  • WYSIWYG editor: This feature enables users to design and customize engaging surveys effortlessly. The intuitive interface helps create visually appealing online polls and email surveys quickly.

  • Multi-channel surveys: Zonka Feedback supports web, email, SMS, mobile, and offline surveys which allows businesses to reach customers on their preferred platforms. 

  • Real-time insights: The platform offers immediate access to collected data, enabling businesses to monitor and respond to feedback promptly. 

  • Response automation: Automated responses can be set up for specific survey triggers which enhances customer engagement by acknowledging feedback instantly.

  • Integration capabilities: The software integrates with various CRM and business tools for seamless data flow and better alignment with existing workflows. 

Zonka Feedback Pros
  • Easy-to-use WYSIWYG editor for quick survey creation

  • Multi-channel survey distribution enhances reach

  • Provides real-time insights for prompt action

  • Automated responses for improved engagement.

  • Customizable surveys with branding options

  • Handy analytics capabilities and reporting for data-driven business decisions

Zonka Feedback Cons
  • Integration options may require technical setup

  • Some advanced features have a learning curve for new users

  • It has higher pricing plans

Zonka Feedback Pricing

Zonka Feedback pricing starts at $79 per 3 users per month.

FAQs

What are the best Qualtrics alternatives?

The biggest competitors of Qualtrics include 1Flow, Alchemer, SurveyMonkey, Zoho Survey, Survey Planet, SurveySensum, and Zonka Feedback.

Is Qualtrics the best Survey platform?

Qualtrics is a popular survey software but has some limitations that lead users to explore alternatives. 

For instance, its pricing can be prohibitive, the user interface can be complex for beginners, and its customization options may feel limited for some advanced needs. 

While Qualtrics offers robust features, it's not always the best choice for every organization, as preferences for simpler, more affordable, or more customizable options vary.

What is the weakness of Qualtrics?

Qualtrics has a few notable weaknesses that prompt users to seek alternatives. First, its high cost can be a barrier for small businesses and startups. 

Second, the platform's complexity can make it challenging for beginners to navigate and set up surveys. 

Third, limited customization options in some areas can restrict users looking for highly tailored survey experiences. These factors often drive people to consider Qualtrics alternatives.

Conclusion

When looking for Qualtrics alternatives, the plethora of options out there can be overwhelming, especially if you’re new to the survey software market. 

When it comes to the best competitors of Qualtrics, 1Flow stands at the top for a couple of reasons.

The software allows users to create a personalized survey in seconds using AI. With 1Flow, you can also customize the overall appearance of your surveys including the look and feel based on your brand’s design system.
Besides, you can personalize your survey messages based on user attributes such as first name and more.

Ready to try 1Flow today? Get started with a 14-day unlimited use free trial today!

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