11 Best In-App Survey Tools to Try
Why 1Flow in-app product survey platform is the best tool available in 2024. Compare it with 10 other contenders like Delighted, Sprig and Survicate.
It’s hard to imagine a more effective way to collect customer feedback than in-app surveys.
From delivering an incredible response rate to providing you with the most accurate and contextual insights, in-app surveys truly beat any other feedback type. They’re also relatively easy to run and quite cost-effective too.
But there is a challenge with them, too, unfortunately. You can’t grab just about any survey software to run them.
You need a dedicated in-app survey tool.
Unfortunately, this poses another problem - Who’s good? Which in-app survey tool would work best for your product or mobile app?
In this guide, we’re going to help you figure this out.
We’ll discuss what makes good in-app survey software, what to look for when selecting the right tool, and finally, the best survey tools to run in-app surveys.
It’s a lot to cover, so let’s get right into it.
So, what is in-app survey software?
When we talk about in-app survey software, we mean any type of a tool that:
Seamlessly integrates with a mobile or web application, and
Allows companies to collect feedback from customers as they’re using the product.
Both of these points are critical to understanding what in-app survey software is, and how you benefit from it.
The whole point of having such tools is so that you - a product manager, a growth marketer, or anybody with a business whose job is to manage product development or marketing through a better understanding of users - could create, deploy, and manage surveys directly within the user interface of an application.
This is also the core benefit of in-app survey apps. These tools help you engage users without disrupting their user experience and collect their feedback without having to send them to an external survey platform. (Or without trying to engage them through other channels, like email.)
(An example of an in-app survey)
Because of that laser focus on users as they engage with the product, in-app surveys deliver response rates that are far beyond what any other survey type could ever achieve.
In fact, our proprietary data reveals that in-app surveys deliver a staggering 38% response rate.
The most common capabilities of in-app survey tools
As we’ve mentioned before, to run in-app surveys, you need to use tools designed specifically for collecting the “in-the-moment” feedback from customers.
To help you achieve this, these tools typically offer several features and capabilities:
The main one is the ability to display surveys within mobile or web applications. This is an important feature to keep in mind as not all survey software offers the option to deploy surveys within the app’s interface.
This is what in-app survey tools excel at.
Moreover, many advanced tools also give you additional control over the platforms where you can trigger in-app surveys.
Another capability is survey customization.
Most in-app survey tools also provide the option to style the survey widget, and make it look on-brand.
With those settings, you can:
Ensure that text and background colors of the widget match your brand.
Specify where the survey appears on the user’s screen.
Decide what fonts you’ll use, and more.
This way, you can ensure that your survey matches your brand AND users will notice it as they go about using the product.
In-app survey tools provide one-time installation without requiring a developer to launch new surveys.
Thanks to this feature you don’t have to wait for the dev team to build your survey.
As a product manager or user researcher, you can trigger surveys whenever you need to, and collect data to help propel the product forward.
In-app survey tools also offer a simple user interface making survey creation and management ridiculously easy.
Another major point of in-app survey software is simplicity and user experience. Since most of these tools do not require a developer, they put a lot of effort into making the survey creation process simple and intuitive.
In practical terms, this means offering:
Templates to speed up survey creation,
A modular approach to building surveys to add relevant elements to the survey.
Simple (but powerful) configuration options, and more.
Most of these tools also provide you with a way to review the collected data.
Finally, these tools integrate with various analytics and data warehouses.
The whole point of collecting user feedback in-app is not to build a database of information. It is to use it to improve the product and solve many other business challenges you may have encountered. For that reason, most in-app survey software includes integrations with other tools so that you can turn those collected insights into actionable feedback.
1Flow, for example, integrates with a whole range of third-party tools, including Mixpanel, Amplitude, and Segment.
Advanced features that only selected in-app survey tools offer
Above, you read about the most common features and capabilities of in-app survey tools. These were features that all such tools have, and even must-have to provide the option to run in-app surveys.
But some tools go beyond that, and offer advanced features helping you take your surveys to a whole new level.
Here are just some examples of those:
Advanced user targeting.
Sometimes, you want to survey the entire user base. But you might also decide to display the survey to the most relevant users only. Most in-app survey tools offer some way to target users.
More advanced tools, however, allow you to take segmentation further and use events and user attributes to filter the user base for the users who are in the desired behavioral segments you want to target.
Here is an example of an advanced user segment utilizing two different events to find users with the most relevant characteristics.
Advanced triggering options to target users at the right moment.
Similarly, you might not want to trigger the survey right as the person has logged into the app. What’s more, you might not want to trigger it after a log in at all. You might decide to use a specific user action or event as the triggering point.
Advanced in-app survey software lets you track events that happen in the app and use those as the right moment to trigger a survey.
AI survey creator.
Creating a successful survey isn’t a small feat. You need to write the relevant survey question. You need to phrase it not to confuse users, and ensures that the survey will deliver the insights you seek, and more.
It all takes experience, too. It requires patience, testing, refining, making mistakes and refining again, and again, and again.
It’s a lot of work.
Advanced in-app survey tools understand this and provide you with a way to streamline survey creation with AI.
1Flow, for example, gives you access to 1Flow AI - The world's first AI-powered user research platform to help you instantly create a customized survey based on your goals and specific context.
With 1Flow AI, you can create a complete survey with the most relevant question type and question copy in a matter of clicks. The platform will also tailor the language of the survey to the tone of voice you select and ensure that it’s fully optimized to deliver on your survey goals.
Do you need all those features in your in-app survey tool?
No, of course not. What features you focus on would largely depend on several factors:
Your research goals. If you’re planning to run an occasional in-app survey to monitor your customer satisfaction, for instance, then a more basic tool might suffice. But if you want to use in-app surveys to collect insights to help you evaluate why customers are churning, or how recent changes to the platform have affected their user experience, then you, probably, need a more advanced in-app survey tool.
Breadth and depth of the data you want to collect. Similarly, if you aim to collect feedback from all customers, then a basic survey tool would do the work. But if you’re planning to collect feedback across different user segments, then you absolutely must get a tool offering advanced features.
Your time and resources. Similarly, if you have the time to work on each survey, write the question, and optimize the survey, then just about any tool will be fine. If you need to run surveys at scale, and want to move with projects faster, then an AI-powered survey tool might be a better choice for you.
With that in mind, let’s explore what are the best tools today to run in-app surveys…
11 Best In-app Survey Tools Today
A quick note before we begin - You’ll notice that we’ve categorized each of the software platforms on the list into different types:
Dedicated in-app survey tools,
Generic survey tools with basic in-app functionality, and
All-in-one platforms with some, usually pretty basic, in-app capabilities.
We hope that it will make it easier for you to pick the right in-app survey tool.
So, without any further ado, here are the best in-app survey tools you should consider.
Part I. Best in-app survey tools
1Flow - The most advanced, AI-powered in-app survey tool
Type: Advanced in-app survey tool with AI capabilities.
Overview:
1Flow is one of the best in-app survey tools for conducting in-app surveys, NPS surveys, and user research. Using 1Flow, user research and product experience teams can run in-app product surveys targeting any users at the right moment in their journey.
1Flow lets you create, run, and manage powerful in-app surveys and deliver in-app messaging to customers as they engage with your mobile apps, websites, and web apps.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
We put a lot of effort to make 1Flow ridiculously easy to use.
For example, we created 1Flow in a way so that you don’t need an engineer or developer to launch an in-app survey.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
1Flow AI that helps create personalized surveys in seconds.
Advanced segmentation by traits or performed actions.
Advanced personalization, and more.
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
Qualaroo
Type: Dedicated in-app survey tool with some AI capabilities
Overview:
Qualaroo (a software by ProProfs) is another tool designed specifically for collecting in-the-moment customer feedback. Qualaroo offers all the standard features and capabilities you’d expect from an in-app survey tool - The ability to trigger surveys within a mobile app, mobile SDK, survey customization, and more.
On top of that, the platform offers access to AI-powered survey analytics which lets you evaluate customer feedback for sentiment, and pick up various nuggets of information.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
AI-powered analytics and reporting
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in-the-moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
Part II. Generic survey tools with some in-app functionality
Survicate
Type: Survey Software
Overview:
Survicate is an overall survey software focusing on simplicity. The tool puts a huge emphasis on being an easy to use platform, making survey creation accessible for everyone.
As a result, Survicate doesn’t offer any specialist features or capabilities. Instead it delivers everything that you’d expect from a solid, all-round survey tool. With Survicate, you can run email surveys, trigger survey widgets on a website, and naturally, add them to your product, too, evaluate results, and send insights to other tools.
It’s worth noting that Survicate does so exceptionally well.
Top features:
The ability to create a wide range of surveys, including NPS surveys, CSAT, and others.
Multi-channel delivery, including email, shareable links, and in-app.
All the usual survey features like personalization, triggering, or segmentation.
What customers are saying:
“Survicate is a customer feedback and survey platform that is designed to help businesses gather insights and feedback from their customers. Some users might appreciate Survicate for its user-friendly interface, customizable survey templates, robust analytics and reporting features, and integrations with other popular business software tools.” Jasbir S. Sr. Tech Lead. Originally posted on G2.
Delighted
Type: Generic survey tool with in-app capabilities (iOS only)
Overview:
Delighted is another pretty decent all-rounder in our collection of survey tools. With Delighted, you can run NPS, CSAT, product market fit surveys, evaluate CES, collect 5-star surveys, and more.
Delighted offers an iOS SDK, meaning that you can integrate your surveys into iOS mobile apps, and trigger your surveys to those users, too.
Top features:
Easy to use, ideal for multiple different survey types (NPS, CSAT, PMF, and more.)
Simple drag-and-drop interface
Multiple distribution channels, including iOS SDK
Branding customization, and more.
What customers are saying:
“This Survey Tool is visually extremely appealing when reporting. Also, it uses a measurement scale from 0-10, which in my opinion is more fine-tuned than the usual 1-5 star system. It divides customers into Detractors (0-6), Passives (7-8), and Promoters (9-10) which is spot on!” Eniko S. Sr. Customer Relationships Agent. Originally posted on G2.
ProProfs Survey Maker
Type: Generic survey maker with in-app survey capability
Overview:
On the whole, ProProfs is a complex and robust platform spanning a whole range of products, from help desk, live chat, to survey maker and beyond. But since most of these tools also work as standalone software, we decided to include just the Survey Maker on our list.
ProProfs Survey Maker is another generic tool that lets you build custom surveys and forms to collect information from users. The platform also allows you to collect insights in several ways - popups, sidebars, and in-app surveys, as well.
Top features:
Easy survey creation
100+ ready-made templates
Logic branching
Widget customization
Quiz builder
What customers are saying:
“This tool supports surveys in 70+ languages. Also, it helps us in designing the survey that is optimized for every type of device like desktops, smartphones, or tablets.” Neha B. Digital marketer and SEO associate.” Originally posted on G2.
Part III. User onboarding tools with survey functionality
Appcues
Type: User onboarding tool with in-app survey functionality.
Overview:
Appcues is an unusual tool in this category. For example, it isn’t a tool dedicated exclusively to in-app surveys. At the same time, it is a tool dedicated exclusively to communicating with users in-the-moment, and hence the inclusion here.
Appcues combines several in-app capabilities - user onboarding, feature adoption, in-app announcements, and in-app surveys - to allow companies boost activation and collect mobile feedback.
Appcues’ in-app survey feature is focusing mostly on collecting NPS and evaluating customer satisfaction, making it ideal for simpler in-app research projects.
Top features
In-app NPS survey creation and deployment
No-code survey creation
Basic targeting options and segmentation
Reporting
What customers are saying:
“We've been using Appcues for a few years now and really like the simplicity of using the product, but that it still offers the flexiblity to customize the design so it can match our product's look and feel.” Tim A. Sr. Marketing Manager. Originally posted on G2.
SurveySparrow
Type: Customer and employee experience platform with survey capabilities
Overview:
SurveySparrow may feature the word “survey” in its name but the platform is far from being just another survey tool. In fact, feedback collection is just a small part of SurveySparrow’s overall capabilities.
What SurveySparrow does is help you evaluate and manage customer and employee experience. In practical terms, this includes anything from surveys to reputation management, chatbots, and more.
But as part of its incredible feature-set, SurveySparrow also allows its customers to create mobile-first surveys. This isn’t a 100% perfect solution for in-app surveys. But if you’re already using SurveySparrow, or plan to use its other features, this capability might help you evaluate your mobile customer base as well.
Top features:
Enterprise-level survey features
Ability to run a whole range of survey types
Offline survey app
Powerful integrations
What customers are saying:
“This survey software is one of the best form/data tools for have users take action people love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. President and CEO. Originally posted on G2.com.
Alchemer Mobile (formerly Appentive)
Type: Voice of the Customer software with mobile app survey capabilities
Overview:
Alchemer is a powerful VoC platform consisting of several smaller tools (or sub-capabilities, if you will.) One of those would be of particular interest to anyone looking to run in-app surveys - Alchemer Mobile.
Alchemer Mobile is entirely dedicated to collecting in-app feedback and responding to users as they engage with a product or a mobile app.
With Alchemer Mobile, you can collect in-app feedback, and monitor it in real-time. You can route the feedback to relevant destinations and turn it into actionable insights, analyze your customer feedback, and close the loop by communicating and responding to users.
Top features:
In-app and mobile survey creation
iOS and Android SDK
Interaction targeting to close the feedback loop
Sentiment analysis
Analytics and dashboards.
What customers are saying:
“The UI is easy to navigate and learn. Once we rolled out our first survey, we saw an immediate and very positive impact on our app ratings.“ Greg R. Head of Customer Experience. Originally posted on G2.
Helpshift
Type: In-app help, support, and feedback platform
Overview:
Helpshift is a robust platform dedicated to help you to provide the best possible user experience on mobile apps. Its capabilities range from in-app support, in-app helpdesk, chatbots, to in-app feedback collection.
Helpshift calls their in-app survey capability Feedback+, and its features let you collect in-the-moment feedback from customers as they engage with your app, gather product feedback and improvement suggestions, receive bug and crash reports, and more.
Top features:
Mobile SDK to create seamless in-app feedback surveys
Advanced dashboard to view and organize user insights
Customizable tags and smart views to drill down into user feedback further
Integration with the entire range of Helpshift’s in-app help and support tools.
What customers are saying:
“The product is well thought out and when we have recommendations/feature requests, HS always is ready to accommodate our requests.” Stephen A. Sr. Project Analyst, Originally posted on G2.
Pendo
Type: Product experience platform with in-app feedback capabilities
Overview:
Pendo is another massive, robust, and complex platform encompassing a range of tools and capabilities. One of those is the ability to capture in-the-moment customer feedback.
With Pendo Feedback, you can easily capture the voice of the customer right within your app. Pendo also provides you tools to analyze feedback based on various criteria such as audience segment, spend, or custom tags you’ve assigned to users. You can also communicate with customers in-app, and notify them as their feedback is being reviewed and/or actioned upon.
Top features:
Create user surveys and feedback requests
Use filters and other characteristics to analyze data
Customer updates to keep them notified of any progress on their feedback
Integrations with Jira, Salesforce, and other tools.
What customers are saying:
“We got Pendo to get insights into product usage and the ease of tagging features and pages. Its been invaluable in our product team to identify usage trends and get data to help make data-driven product decisions in our roadmap.” Michael S. VP of Product. Originally posted on G2.
Userpilot
Type: Product growth platform with user feedback module
Overview:
Userpilot is all about helping you with product-led growth. From deep product analytics, to helping new and existing customers to discover the value your product provides, the platform offers an invaluable set of features for product-led teams.
One of its many capabilities allows companies to collect in-app product feedback. With Userpilot, you can launch contextual in-app surveys, collect feedback, and filter those insights for deeper analysis.
Top features:
Simple to use survey creator
Ability to run surveys in-app
Filters and segments to analyze insights better, and more.
What customers are saying:
“I like that it's easy and intuitive, saving us a lot of development time. It has allowed us to focus our efforts on new features, but the entire awareness and engagement campaign has been through Userpilot. The support they provide is fast, and I've resolved a couple of questions. They are always very friendly and willing to address any issues.” Aline B. Product designer. Originally posted on G2.
And that’s it…
These are the best tools to run in-app surveys right now.
What’s next? Check them all out. Review their top features, see which ones match your goals for running in-app research, and test them out to find the best in-app survey software for your app.
Good luck!
It’s hard to imagine a more effective way to collect customer feedback than in-app surveys.
From delivering an incredible response rate to providing you with the most accurate and contextual insights, in-app surveys truly beat any other feedback type. They’re also relatively easy to run and quite cost-effective too.
But there is a challenge with them, too, unfortunately. You can’t grab just about any survey software to run them.
You need a dedicated in-app survey tool.
Unfortunately, this poses another problem - Who’s good? Which in-app survey tool would work best for your product or mobile app?
In this guide, we’re going to help you figure this out.
We’ll discuss what makes good in-app survey software, what to look for when selecting the right tool, and finally, the best survey tools to run in-app surveys.
It’s a lot to cover, so let’s get right into it.
So, what is in-app survey software?
When we talk about in-app survey software, we mean any type of a tool that:
Seamlessly integrates with a mobile or web application, and
Allows companies to collect feedback from customers as they’re using the product.
Both of these points are critical to understanding what in-app survey software is, and how you benefit from it.
The whole point of having such tools is so that you - a product manager, a growth marketer, or anybody with a business whose job is to manage product development or marketing through a better understanding of users - could create, deploy, and manage surveys directly within the user interface of an application.
This is also the core benefit of in-app survey apps. These tools help you engage users without disrupting their user experience and collect their feedback without having to send them to an external survey platform. (Or without trying to engage them through other channels, like email.)
(An example of an in-app survey)
Because of that laser focus on users as they engage with the product, in-app surveys deliver response rates that are far beyond what any other survey type could ever achieve.
In fact, our proprietary data reveals that in-app surveys deliver a staggering 38% response rate.
The most common capabilities of in-app survey tools
As we’ve mentioned before, to run in-app surveys, you need to use tools designed specifically for collecting the “in-the-moment” feedback from customers.
To help you achieve this, these tools typically offer several features and capabilities:
The main one is the ability to display surveys within mobile or web applications. This is an important feature to keep in mind as not all survey software offers the option to deploy surveys within the app’s interface.
This is what in-app survey tools excel at.
Moreover, many advanced tools also give you additional control over the platforms where you can trigger in-app surveys.
Another capability is survey customization.
Most in-app survey tools also provide the option to style the survey widget, and make it look on-brand.
With those settings, you can:
Ensure that text and background colors of the widget match your brand.
Specify where the survey appears on the user’s screen.
Decide what fonts you’ll use, and more.
This way, you can ensure that your survey matches your brand AND users will notice it as they go about using the product.
In-app survey tools provide one-time installation without requiring a developer to launch new surveys.
Thanks to this feature you don’t have to wait for the dev team to build your survey.
As a product manager or user researcher, you can trigger surveys whenever you need to, and collect data to help propel the product forward.
In-app survey tools also offer a simple user interface making survey creation and management ridiculously easy.
Another major point of in-app survey software is simplicity and user experience. Since most of these tools do not require a developer, they put a lot of effort into making the survey creation process simple and intuitive.
In practical terms, this means offering:
Templates to speed up survey creation,
A modular approach to building surveys to add relevant elements to the survey.
Simple (but powerful) configuration options, and more.
Most of these tools also provide you with a way to review the collected data.
Finally, these tools integrate with various analytics and data warehouses.
The whole point of collecting user feedback in-app is not to build a database of information. It is to use it to improve the product and solve many other business challenges you may have encountered. For that reason, most in-app survey software includes integrations with other tools so that you can turn those collected insights into actionable feedback.
1Flow, for example, integrates with a whole range of third-party tools, including Mixpanel, Amplitude, and Segment.
Advanced features that only selected in-app survey tools offer
Above, you read about the most common features and capabilities of in-app survey tools. These were features that all such tools have, and even must-have to provide the option to run in-app surveys.
But some tools go beyond that, and offer advanced features helping you take your surveys to a whole new level.
Here are just some examples of those:
Advanced user targeting.
Sometimes, you want to survey the entire user base. But you might also decide to display the survey to the most relevant users only. Most in-app survey tools offer some way to target users.
More advanced tools, however, allow you to take segmentation further and use events and user attributes to filter the user base for the users who are in the desired behavioral segments you want to target.
Here is an example of an advanced user segment utilizing two different events to find users with the most relevant characteristics.
Advanced triggering options to target users at the right moment.
Similarly, you might not want to trigger the survey right as the person has logged into the app. What’s more, you might not want to trigger it after a log in at all. You might decide to use a specific user action or event as the triggering point.
Advanced in-app survey software lets you track events that happen in the app and use those as the right moment to trigger a survey.
AI survey creator.
Creating a successful survey isn’t a small feat. You need to write the relevant survey question. You need to phrase it not to confuse users, and ensures that the survey will deliver the insights you seek, and more.
It all takes experience, too. It requires patience, testing, refining, making mistakes and refining again, and again, and again.
It’s a lot of work.
Advanced in-app survey tools understand this and provide you with a way to streamline survey creation with AI.
1Flow, for example, gives you access to 1Flow AI - The world's first AI-powered user research platform to help you instantly create a customized survey based on your goals and specific context.
With 1Flow AI, you can create a complete survey with the most relevant question type and question copy in a matter of clicks. The platform will also tailor the language of the survey to the tone of voice you select and ensure that it’s fully optimized to deliver on your survey goals.
Do you need all those features in your in-app survey tool?
No, of course not. What features you focus on would largely depend on several factors:
Your research goals. If you’re planning to run an occasional in-app survey to monitor your customer satisfaction, for instance, then a more basic tool might suffice. But if you want to use in-app surveys to collect insights to help you evaluate why customers are churning, or how recent changes to the platform have affected their user experience, then you, probably, need a more advanced in-app survey tool.
Breadth and depth of the data you want to collect. Similarly, if you aim to collect feedback from all customers, then a basic survey tool would do the work. But if you’re planning to collect feedback across different user segments, then you absolutely must get a tool offering advanced features.
Your time and resources. Similarly, if you have the time to work on each survey, write the question, and optimize the survey, then just about any tool will be fine. If you need to run surveys at scale, and want to move with projects faster, then an AI-powered survey tool might be a better choice for you.
With that in mind, let’s explore what are the best tools today to run in-app surveys…
11 Best In-app Survey Tools Today
A quick note before we begin - You’ll notice that we’ve categorized each of the software platforms on the list into different types:
Dedicated in-app survey tools,
Generic survey tools with basic in-app functionality, and
All-in-one platforms with some, usually pretty basic, in-app capabilities.
We hope that it will make it easier for you to pick the right in-app survey tool.
So, without any further ado, here are the best in-app survey tools you should consider.
Part I. Best in-app survey tools
1Flow - The most advanced, AI-powered in-app survey tool
Type: Advanced in-app survey tool with AI capabilities.
Overview:
1Flow is one of the best in-app survey tools for conducting in-app surveys, NPS surveys, and user research. Using 1Flow, user research and product experience teams can run in-app product surveys targeting any users at the right moment in their journey.
1Flow lets you create, run, and manage powerful in-app surveys and deliver in-app messaging to customers as they engage with your mobile apps, websites, and web apps.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
We put a lot of effort to make 1Flow ridiculously easy to use.
For example, we created 1Flow in a way so that you don’t need an engineer or developer to launch an in-app survey.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
1Flow AI that helps create personalized surveys in seconds.
Advanced segmentation by traits or performed actions.
Advanced personalization, and more.
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
Qualaroo
Type: Dedicated in-app survey tool with some AI capabilities
Overview:
Qualaroo (a software by ProProfs) is another tool designed specifically for collecting in-the-moment customer feedback. Qualaroo offers all the standard features and capabilities you’d expect from an in-app survey tool - The ability to trigger surveys within a mobile app, mobile SDK, survey customization, and more.
On top of that, the platform offers access to AI-powered survey analytics which lets you evaluate customer feedback for sentiment, and pick up various nuggets of information.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
AI-powered analytics and reporting
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in-the-moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
Part II. Generic survey tools with some in-app functionality
Survicate
Type: Survey Software
Overview:
Survicate is an overall survey software focusing on simplicity. The tool puts a huge emphasis on being an easy to use platform, making survey creation accessible for everyone.
As a result, Survicate doesn’t offer any specialist features or capabilities. Instead it delivers everything that you’d expect from a solid, all-round survey tool. With Survicate, you can run email surveys, trigger survey widgets on a website, and naturally, add them to your product, too, evaluate results, and send insights to other tools.
It’s worth noting that Survicate does so exceptionally well.
Top features:
The ability to create a wide range of surveys, including NPS surveys, CSAT, and others.
Multi-channel delivery, including email, shareable links, and in-app.
All the usual survey features like personalization, triggering, or segmentation.
What customers are saying:
“Survicate is a customer feedback and survey platform that is designed to help businesses gather insights and feedback from their customers. Some users might appreciate Survicate for its user-friendly interface, customizable survey templates, robust analytics and reporting features, and integrations with other popular business software tools.” Jasbir S. Sr. Tech Lead. Originally posted on G2.
Delighted
Type: Generic survey tool with in-app capabilities (iOS only)
Overview:
Delighted is another pretty decent all-rounder in our collection of survey tools. With Delighted, you can run NPS, CSAT, product market fit surveys, evaluate CES, collect 5-star surveys, and more.
Delighted offers an iOS SDK, meaning that you can integrate your surveys into iOS mobile apps, and trigger your surveys to those users, too.
Top features:
Easy to use, ideal for multiple different survey types (NPS, CSAT, PMF, and more.)
Simple drag-and-drop interface
Multiple distribution channels, including iOS SDK
Branding customization, and more.
What customers are saying:
“This Survey Tool is visually extremely appealing when reporting. Also, it uses a measurement scale from 0-10, which in my opinion is more fine-tuned than the usual 1-5 star system. It divides customers into Detractors (0-6), Passives (7-8), and Promoters (9-10) which is spot on!” Eniko S. Sr. Customer Relationships Agent. Originally posted on G2.
ProProfs Survey Maker
Type: Generic survey maker with in-app survey capability
Overview:
On the whole, ProProfs is a complex and robust platform spanning a whole range of products, from help desk, live chat, to survey maker and beyond. But since most of these tools also work as standalone software, we decided to include just the Survey Maker on our list.
ProProfs Survey Maker is another generic tool that lets you build custom surveys and forms to collect information from users. The platform also allows you to collect insights in several ways - popups, sidebars, and in-app surveys, as well.
Top features:
Easy survey creation
100+ ready-made templates
Logic branching
Widget customization
Quiz builder
What customers are saying:
“This tool supports surveys in 70+ languages. Also, it helps us in designing the survey that is optimized for every type of device like desktops, smartphones, or tablets.” Neha B. Digital marketer and SEO associate.” Originally posted on G2.
Part III. User onboarding tools with survey functionality
Appcues
Type: User onboarding tool with in-app survey functionality.
Overview:
Appcues is an unusual tool in this category. For example, it isn’t a tool dedicated exclusively to in-app surveys. At the same time, it is a tool dedicated exclusively to communicating with users in-the-moment, and hence the inclusion here.
Appcues combines several in-app capabilities - user onboarding, feature adoption, in-app announcements, and in-app surveys - to allow companies boost activation and collect mobile feedback.
Appcues’ in-app survey feature is focusing mostly on collecting NPS and evaluating customer satisfaction, making it ideal for simpler in-app research projects.
Top features
In-app NPS survey creation and deployment
No-code survey creation
Basic targeting options and segmentation
Reporting
What customers are saying:
“We've been using Appcues for a few years now and really like the simplicity of using the product, but that it still offers the flexiblity to customize the design so it can match our product's look and feel.” Tim A. Sr. Marketing Manager. Originally posted on G2.
SurveySparrow
Type: Customer and employee experience platform with survey capabilities
Overview:
SurveySparrow may feature the word “survey” in its name but the platform is far from being just another survey tool. In fact, feedback collection is just a small part of SurveySparrow’s overall capabilities.
What SurveySparrow does is help you evaluate and manage customer and employee experience. In practical terms, this includes anything from surveys to reputation management, chatbots, and more.
But as part of its incredible feature-set, SurveySparrow also allows its customers to create mobile-first surveys. This isn’t a 100% perfect solution for in-app surveys. But if you’re already using SurveySparrow, or plan to use its other features, this capability might help you evaluate your mobile customer base as well.
Top features:
Enterprise-level survey features
Ability to run a whole range of survey types
Offline survey app
Powerful integrations
What customers are saying:
“This survey software is one of the best form/data tools for have users take action people love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. President and CEO. Originally posted on G2.com.
Alchemer Mobile (formerly Appentive)
Type: Voice of the Customer software with mobile app survey capabilities
Overview:
Alchemer is a powerful VoC platform consisting of several smaller tools (or sub-capabilities, if you will.) One of those would be of particular interest to anyone looking to run in-app surveys - Alchemer Mobile.
Alchemer Mobile is entirely dedicated to collecting in-app feedback and responding to users as they engage with a product or a mobile app.
With Alchemer Mobile, you can collect in-app feedback, and monitor it in real-time. You can route the feedback to relevant destinations and turn it into actionable insights, analyze your customer feedback, and close the loop by communicating and responding to users.
Top features:
In-app and mobile survey creation
iOS and Android SDK
Interaction targeting to close the feedback loop
Sentiment analysis
Analytics and dashboards.
What customers are saying:
“The UI is easy to navigate and learn. Once we rolled out our first survey, we saw an immediate and very positive impact on our app ratings.“ Greg R. Head of Customer Experience. Originally posted on G2.
Helpshift
Type: In-app help, support, and feedback platform
Overview:
Helpshift is a robust platform dedicated to help you to provide the best possible user experience on mobile apps. Its capabilities range from in-app support, in-app helpdesk, chatbots, to in-app feedback collection.
Helpshift calls their in-app survey capability Feedback+, and its features let you collect in-the-moment feedback from customers as they engage with your app, gather product feedback and improvement suggestions, receive bug and crash reports, and more.
Top features:
Mobile SDK to create seamless in-app feedback surveys
Advanced dashboard to view and organize user insights
Customizable tags and smart views to drill down into user feedback further
Integration with the entire range of Helpshift’s in-app help and support tools.
What customers are saying:
“The product is well thought out and when we have recommendations/feature requests, HS always is ready to accommodate our requests.” Stephen A. Sr. Project Analyst, Originally posted on G2.
Pendo
Type: Product experience platform with in-app feedback capabilities
Overview:
Pendo is another massive, robust, and complex platform encompassing a range of tools and capabilities. One of those is the ability to capture in-the-moment customer feedback.
With Pendo Feedback, you can easily capture the voice of the customer right within your app. Pendo also provides you tools to analyze feedback based on various criteria such as audience segment, spend, or custom tags you’ve assigned to users. You can also communicate with customers in-app, and notify them as their feedback is being reviewed and/or actioned upon.
Top features:
Create user surveys and feedback requests
Use filters and other characteristics to analyze data
Customer updates to keep them notified of any progress on their feedback
Integrations with Jira, Salesforce, and other tools.
What customers are saying:
“We got Pendo to get insights into product usage and the ease of tagging features and pages. Its been invaluable in our product team to identify usage trends and get data to help make data-driven product decisions in our roadmap.” Michael S. VP of Product. Originally posted on G2.
Userpilot
Type: Product growth platform with user feedback module
Overview:
Userpilot is all about helping you with product-led growth. From deep product analytics, to helping new and existing customers to discover the value your product provides, the platform offers an invaluable set of features for product-led teams.
One of its many capabilities allows companies to collect in-app product feedback. With Userpilot, you can launch contextual in-app surveys, collect feedback, and filter those insights for deeper analysis.
Top features:
Simple to use survey creator
Ability to run surveys in-app
Filters and segments to analyze insights better, and more.
What customers are saying:
“I like that it's easy and intuitive, saving us a lot of development time. It has allowed us to focus our efforts on new features, but the entire awareness and engagement campaign has been through Userpilot. The support they provide is fast, and I've resolved a couple of questions. They are always very friendly and willing to address any issues.” Aline B. Product designer. Originally posted on G2.
And that’s it…
These are the best tools to run in-app surveys right now.
What’s next? Check them all out. Review their top features, see which ones match your goals for running in-app research, and test them out to find the best in-app survey software for your app.
Good luck!
It’s hard to imagine a more effective way to collect customer feedback than in-app surveys.
From delivering an incredible response rate to providing you with the most accurate and contextual insights, in-app surveys truly beat any other feedback type. They’re also relatively easy to run and quite cost-effective too.
But there is a challenge with them, too, unfortunately. You can’t grab just about any survey software to run them.
You need a dedicated in-app survey tool.
Unfortunately, this poses another problem - Who’s good? Which in-app survey tool would work best for your product or mobile app?
In this guide, we’re going to help you figure this out.
We’ll discuss what makes good in-app survey software, what to look for when selecting the right tool, and finally, the best survey tools to run in-app surveys.
It’s a lot to cover, so let’s get right into it.
So, what is in-app survey software?
When we talk about in-app survey software, we mean any type of a tool that:
Seamlessly integrates with a mobile or web application, and
Allows companies to collect feedback from customers as they’re using the product.
Both of these points are critical to understanding what in-app survey software is, and how you benefit from it.
The whole point of having such tools is so that you - a product manager, a growth marketer, or anybody with a business whose job is to manage product development or marketing through a better understanding of users - could create, deploy, and manage surveys directly within the user interface of an application.
This is also the core benefit of in-app survey apps. These tools help you engage users without disrupting their user experience and collect their feedback without having to send them to an external survey platform. (Or without trying to engage them through other channels, like email.)
(An example of an in-app survey)
Because of that laser focus on users as they engage with the product, in-app surveys deliver response rates that are far beyond what any other survey type could ever achieve.
In fact, our proprietary data reveals that in-app surveys deliver a staggering 38% response rate.
The most common capabilities of in-app survey tools
As we’ve mentioned before, to run in-app surveys, you need to use tools designed specifically for collecting the “in-the-moment” feedback from customers.
To help you achieve this, these tools typically offer several features and capabilities:
The main one is the ability to display surveys within mobile or web applications. This is an important feature to keep in mind as not all survey software offers the option to deploy surveys within the app’s interface.
This is what in-app survey tools excel at.
Moreover, many advanced tools also give you additional control over the platforms where you can trigger in-app surveys.
Another capability is survey customization.
Most in-app survey tools also provide the option to style the survey widget, and make it look on-brand.
With those settings, you can:
Ensure that text and background colors of the widget match your brand.
Specify where the survey appears on the user’s screen.
Decide what fonts you’ll use, and more.
This way, you can ensure that your survey matches your brand AND users will notice it as they go about using the product.
In-app survey tools provide one-time installation without requiring a developer to launch new surveys.
Thanks to this feature you don’t have to wait for the dev team to build your survey.
As a product manager or user researcher, you can trigger surveys whenever you need to, and collect data to help propel the product forward.
In-app survey tools also offer a simple user interface making survey creation and management ridiculously easy.
Another major point of in-app survey software is simplicity and user experience. Since most of these tools do not require a developer, they put a lot of effort into making the survey creation process simple and intuitive.
In practical terms, this means offering:
Templates to speed up survey creation,
A modular approach to building surveys to add relevant elements to the survey.
Simple (but powerful) configuration options, and more.
Most of these tools also provide you with a way to review the collected data.
Finally, these tools integrate with various analytics and data warehouses.
The whole point of collecting user feedback in-app is not to build a database of information. It is to use it to improve the product and solve many other business challenges you may have encountered. For that reason, most in-app survey software includes integrations with other tools so that you can turn those collected insights into actionable feedback.
1Flow, for example, integrates with a whole range of third-party tools, including Mixpanel, Amplitude, and Segment.
Advanced features that only selected in-app survey tools offer
Above, you read about the most common features and capabilities of in-app survey tools. These were features that all such tools have, and even must-have to provide the option to run in-app surveys.
But some tools go beyond that, and offer advanced features helping you take your surveys to a whole new level.
Here are just some examples of those:
Advanced user targeting.
Sometimes, you want to survey the entire user base. But you might also decide to display the survey to the most relevant users only. Most in-app survey tools offer some way to target users.
More advanced tools, however, allow you to take segmentation further and use events and user attributes to filter the user base for the users who are in the desired behavioral segments you want to target.
Here is an example of an advanced user segment utilizing two different events to find users with the most relevant characteristics.
Advanced triggering options to target users at the right moment.
Similarly, you might not want to trigger the survey right as the person has logged into the app. What’s more, you might not want to trigger it after a log in at all. You might decide to use a specific user action or event as the triggering point.
Advanced in-app survey software lets you track events that happen in the app and use those as the right moment to trigger a survey.
AI survey creator.
Creating a successful survey isn’t a small feat. You need to write the relevant survey question. You need to phrase it not to confuse users, and ensures that the survey will deliver the insights you seek, and more.
It all takes experience, too. It requires patience, testing, refining, making mistakes and refining again, and again, and again.
It’s a lot of work.
Advanced in-app survey tools understand this and provide you with a way to streamline survey creation with AI.
1Flow, for example, gives you access to 1Flow AI - The world's first AI-powered user research platform to help you instantly create a customized survey based on your goals and specific context.
With 1Flow AI, you can create a complete survey with the most relevant question type and question copy in a matter of clicks. The platform will also tailor the language of the survey to the tone of voice you select and ensure that it’s fully optimized to deliver on your survey goals.
Do you need all those features in your in-app survey tool?
No, of course not. What features you focus on would largely depend on several factors:
Your research goals. If you’re planning to run an occasional in-app survey to monitor your customer satisfaction, for instance, then a more basic tool might suffice. But if you want to use in-app surveys to collect insights to help you evaluate why customers are churning, or how recent changes to the platform have affected their user experience, then you, probably, need a more advanced in-app survey tool.
Breadth and depth of the data you want to collect. Similarly, if you aim to collect feedback from all customers, then a basic survey tool would do the work. But if you’re planning to collect feedback across different user segments, then you absolutely must get a tool offering advanced features.
Your time and resources. Similarly, if you have the time to work on each survey, write the question, and optimize the survey, then just about any tool will be fine. If you need to run surveys at scale, and want to move with projects faster, then an AI-powered survey tool might be a better choice for you.
With that in mind, let’s explore what are the best tools today to run in-app surveys…
11 Best In-app Survey Tools Today
A quick note before we begin - You’ll notice that we’ve categorized each of the software platforms on the list into different types:
Dedicated in-app survey tools,
Generic survey tools with basic in-app functionality, and
All-in-one platforms with some, usually pretty basic, in-app capabilities.
We hope that it will make it easier for you to pick the right in-app survey tool.
So, without any further ado, here are the best in-app survey tools you should consider.
Part I. Best in-app survey tools
1Flow - The most advanced, AI-powered in-app survey tool
Type: Advanced in-app survey tool with AI capabilities.
Overview:
1Flow is one of the best in-app survey tools for conducting in-app surveys, NPS surveys, and user research. Using 1Flow, user research and product experience teams can run in-app product surveys targeting any users at the right moment in their journey.
1Flow lets you create, run, and manage powerful in-app surveys and deliver in-app messaging to customers as they engage with your mobile apps, websites, and web apps.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
We put a lot of effort to make 1Flow ridiculously easy to use.
For example, we created 1Flow in a way so that you don’t need an engineer or developer to launch an in-app survey.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
1Flow AI that helps create personalized surveys in seconds.
Advanced segmentation by traits or performed actions.
Advanced personalization, and more.
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
Qualaroo
Type: Dedicated in-app survey tool with some AI capabilities
Overview:
Qualaroo (a software by ProProfs) is another tool designed specifically for collecting in-the-moment customer feedback. Qualaroo offers all the standard features and capabilities you’d expect from an in-app survey tool - The ability to trigger surveys within a mobile app, mobile SDK, survey customization, and more.
On top of that, the platform offers access to AI-powered survey analytics which lets you evaluate customer feedback for sentiment, and pick up various nuggets of information.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
AI-powered analytics and reporting
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in-the-moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
Part II. Generic survey tools with some in-app functionality
Survicate
Type: Survey Software
Overview:
Survicate is an overall survey software focusing on simplicity. The tool puts a huge emphasis on being an easy to use platform, making survey creation accessible for everyone.
As a result, Survicate doesn’t offer any specialist features or capabilities. Instead it delivers everything that you’d expect from a solid, all-round survey tool. With Survicate, you can run email surveys, trigger survey widgets on a website, and naturally, add them to your product, too, evaluate results, and send insights to other tools.
It’s worth noting that Survicate does so exceptionally well.
Top features:
The ability to create a wide range of surveys, including NPS surveys, CSAT, and others.
Multi-channel delivery, including email, shareable links, and in-app.
All the usual survey features like personalization, triggering, or segmentation.
What customers are saying:
“Survicate is a customer feedback and survey platform that is designed to help businesses gather insights and feedback from their customers. Some users might appreciate Survicate for its user-friendly interface, customizable survey templates, robust analytics and reporting features, and integrations with other popular business software tools.” Jasbir S. Sr. Tech Lead. Originally posted on G2.
Delighted
Type: Generic survey tool with in-app capabilities (iOS only)
Overview:
Delighted is another pretty decent all-rounder in our collection of survey tools. With Delighted, you can run NPS, CSAT, product market fit surveys, evaluate CES, collect 5-star surveys, and more.
Delighted offers an iOS SDK, meaning that you can integrate your surveys into iOS mobile apps, and trigger your surveys to those users, too.
Top features:
Easy to use, ideal for multiple different survey types (NPS, CSAT, PMF, and more.)
Simple drag-and-drop interface
Multiple distribution channels, including iOS SDK
Branding customization, and more.
What customers are saying:
“This Survey Tool is visually extremely appealing when reporting. Also, it uses a measurement scale from 0-10, which in my opinion is more fine-tuned than the usual 1-5 star system. It divides customers into Detractors (0-6), Passives (7-8), and Promoters (9-10) which is spot on!” Eniko S. Sr. Customer Relationships Agent. Originally posted on G2.
ProProfs Survey Maker
Type: Generic survey maker with in-app survey capability
Overview:
On the whole, ProProfs is a complex and robust platform spanning a whole range of products, from help desk, live chat, to survey maker and beyond. But since most of these tools also work as standalone software, we decided to include just the Survey Maker on our list.
ProProfs Survey Maker is another generic tool that lets you build custom surveys and forms to collect information from users. The platform also allows you to collect insights in several ways - popups, sidebars, and in-app surveys, as well.
Top features:
Easy survey creation
100+ ready-made templates
Logic branching
Widget customization
Quiz builder
What customers are saying:
“This tool supports surveys in 70+ languages. Also, it helps us in designing the survey that is optimized for every type of device like desktops, smartphones, or tablets.” Neha B. Digital marketer and SEO associate.” Originally posted on G2.
Part III. User onboarding tools with survey functionality
Appcues
Type: User onboarding tool with in-app survey functionality.
Overview:
Appcues is an unusual tool in this category. For example, it isn’t a tool dedicated exclusively to in-app surveys. At the same time, it is a tool dedicated exclusively to communicating with users in-the-moment, and hence the inclusion here.
Appcues combines several in-app capabilities - user onboarding, feature adoption, in-app announcements, and in-app surveys - to allow companies boost activation and collect mobile feedback.
Appcues’ in-app survey feature is focusing mostly on collecting NPS and evaluating customer satisfaction, making it ideal for simpler in-app research projects.
Top features
In-app NPS survey creation and deployment
No-code survey creation
Basic targeting options and segmentation
Reporting
What customers are saying:
“We've been using Appcues for a few years now and really like the simplicity of using the product, but that it still offers the flexiblity to customize the design so it can match our product's look and feel.” Tim A. Sr. Marketing Manager. Originally posted on G2.
SurveySparrow
Type: Customer and employee experience platform with survey capabilities
Overview:
SurveySparrow may feature the word “survey” in its name but the platform is far from being just another survey tool. In fact, feedback collection is just a small part of SurveySparrow’s overall capabilities.
What SurveySparrow does is help you evaluate and manage customer and employee experience. In practical terms, this includes anything from surveys to reputation management, chatbots, and more.
But as part of its incredible feature-set, SurveySparrow also allows its customers to create mobile-first surveys. This isn’t a 100% perfect solution for in-app surveys. But if you’re already using SurveySparrow, or plan to use its other features, this capability might help you evaluate your mobile customer base as well.
Top features:
Enterprise-level survey features
Ability to run a whole range of survey types
Offline survey app
Powerful integrations
What customers are saying:
“This survey software is one of the best form/data tools for have users take action people love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. President and CEO. Originally posted on G2.com.
Alchemer Mobile (formerly Appentive)
Type: Voice of the Customer software with mobile app survey capabilities
Overview:
Alchemer is a powerful VoC platform consisting of several smaller tools (or sub-capabilities, if you will.) One of those would be of particular interest to anyone looking to run in-app surveys - Alchemer Mobile.
Alchemer Mobile is entirely dedicated to collecting in-app feedback and responding to users as they engage with a product or a mobile app.
With Alchemer Mobile, you can collect in-app feedback, and monitor it in real-time. You can route the feedback to relevant destinations and turn it into actionable insights, analyze your customer feedback, and close the loop by communicating and responding to users.
Top features:
In-app and mobile survey creation
iOS and Android SDK
Interaction targeting to close the feedback loop
Sentiment analysis
Analytics and dashboards.
What customers are saying:
“The UI is easy to navigate and learn. Once we rolled out our first survey, we saw an immediate and very positive impact on our app ratings.“ Greg R. Head of Customer Experience. Originally posted on G2.
Helpshift
Type: In-app help, support, and feedback platform
Overview:
Helpshift is a robust platform dedicated to help you to provide the best possible user experience on mobile apps. Its capabilities range from in-app support, in-app helpdesk, chatbots, to in-app feedback collection.
Helpshift calls their in-app survey capability Feedback+, and its features let you collect in-the-moment feedback from customers as they engage with your app, gather product feedback and improvement suggestions, receive bug and crash reports, and more.
Top features:
Mobile SDK to create seamless in-app feedback surveys
Advanced dashboard to view and organize user insights
Customizable tags and smart views to drill down into user feedback further
Integration with the entire range of Helpshift’s in-app help and support tools.
What customers are saying:
“The product is well thought out and when we have recommendations/feature requests, HS always is ready to accommodate our requests.” Stephen A. Sr. Project Analyst, Originally posted on G2.
Pendo
Type: Product experience platform with in-app feedback capabilities
Overview:
Pendo is another massive, robust, and complex platform encompassing a range of tools and capabilities. One of those is the ability to capture in-the-moment customer feedback.
With Pendo Feedback, you can easily capture the voice of the customer right within your app. Pendo also provides you tools to analyze feedback based on various criteria such as audience segment, spend, or custom tags you’ve assigned to users. You can also communicate with customers in-app, and notify them as their feedback is being reviewed and/or actioned upon.
Top features:
Create user surveys and feedback requests
Use filters and other characteristics to analyze data
Customer updates to keep them notified of any progress on their feedback
Integrations with Jira, Salesforce, and other tools.
What customers are saying:
“We got Pendo to get insights into product usage and the ease of tagging features and pages. Its been invaluable in our product team to identify usage trends and get data to help make data-driven product decisions in our roadmap.” Michael S. VP of Product. Originally posted on G2.
Userpilot
Type: Product growth platform with user feedback module
Overview:
Userpilot is all about helping you with product-led growth. From deep product analytics, to helping new and existing customers to discover the value your product provides, the platform offers an invaluable set of features for product-led teams.
One of its many capabilities allows companies to collect in-app product feedback. With Userpilot, you can launch contextual in-app surveys, collect feedback, and filter those insights for deeper analysis.
Top features:
Simple to use survey creator
Ability to run surveys in-app
Filters and segments to analyze insights better, and more.
What customers are saying:
“I like that it's easy and intuitive, saving us a lot of development time. It has allowed us to focus our efforts on new features, but the entire awareness and engagement campaign has been through Userpilot. The support they provide is fast, and I've resolved a couple of questions. They are always very friendly and willing to address any issues.” Aline B. Product designer. Originally posted on G2.
And that’s it…
These are the best tools to run in-app surveys right now.
What’s next? Check them all out. Review their top features, see which ones match your goals for running in-app research, and test them out to find the best in-app survey software for your app.
Good luck!
It’s hard to imagine a more effective way to collect customer feedback than in-app surveys.
From delivering an incredible response rate to providing you with the most accurate and contextual insights, in-app surveys truly beat any other feedback type. They’re also relatively easy to run and quite cost-effective too.
But there is a challenge with them, too, unfortunately. You can’t grab just about any survey software to run them.
You need a dedicated in-app survey tool.
Unfortunately, this poses another problem - Who’s good? Which in-app survey tool would work best for your product or mobile app?
In this guide, we’re going to help you figure this out.
We’ll discuss what makes good in-app survey software, what to look for when selecting the right tool, and finally, the best survey tools to run in-app surveys.
It’s a lot to cover, so let’s get right into it.
So, what is in-app survey software?
When we talk about in-app survey software, we mean any type of a tool that:
Seamlessly integrates with a mobile or web application, and
Allows companies to collect feedback from customers as they’re using the product.
Both of these points are critical to understanding what in-app survey software is, and how you benefit from it.
The whole point of having such tools is so that you - a product manager, a growth marketer, or anybody with a business whose job is to manage product development or marketing through a better understanding of users - could create, deploy, and manage surveys directly within the user interface of an application.
This is also the core benefit of in-app survey apps. These tools help you engage users without disrupting their user experience and collect their feedback without having to send them to an external survey platform. (Or without trying to engage them through other channels, like email.)
(An example of an in-app survey)
Because of that laser focus on users as they engage with the product, in-app surveys deliver response rates that are far beyond what any other survey type could ever achieve.
In fact, our proprietary data reveals that in-app surveys deliver a staggering 38% response rate.
The most common capabilities of in-app survey tools
As we’ve mentioned before, to run in-app surveys, you need to use tools designed specifically for collecting the “in-the-moment” feedback from customers.
To help you achieve this, these tools typically offer several features and capabilities:
The main one is the ability to display surveys within mobile or web applications. This is an important feature to keep in mind as not all survey software offers the option to deploy surveys within the app’s interface.
This is what in-app survey tools excel at.
Moreover, many advanced tools also give you additional control over the platforms where you can trigger in-app surveys.
Another capability is survey customization.
Most in-app survey tools also provide the option to style the survey widget, and make it look on-brand.
With those settings, you can:
Ensure that text and background colors of the widget match your brand.
Specify where the survey appears on the user’s screen.
Decide what fonts you’ll use, and more.
This way, you can ensure that your survey matches your brand AND users will notice it as they go about using the product.
In-app survey tools provide one-time installation without requiring a developer to launch new surveys.
Thanks to this feature you don’t have to wait for the dev team to build your survey.
As a product manager or user researcher, you can trigger surveys whenever you need to, and collect data to help propel the product forward.
In-app survey tools also offer a simple user interface making survey creation and management ridiculously easy.
Another major point of in-app survey software is simplicity and user experience. Since most of these tools do not require a developer, they put a lot of effort into making the survey creation process simple and intuitive.
In practical terms, this means offering:
Templates to speed up survey creation,
A modular approach to building surveys to add relevant elements to the survey.
Simple (but powerful) configuration options, and more.
Most of these tools also provide you with a way to review the collected data.
Finally, these tools integrate with various analytics and data warehouses.
The whole point of collecting user feedback in-app is not to build a database of information. It is to use it to improve the product and solve many other business challenges you may have encountered. For that reason, most in-app survey software includes integrations with other tools so that you can turn those collected insights into actionable feedback.
1Flow, for example, integrates with a whole range of third-party tools, including Mixpanel, Amplitude, and Segment.
Advanced features that only selected in-app survey tools offer
Above, you read about the most common features and capabilities of in-app survey tools. These were features that all such tools have, and even must-have to provide the option to run in-app surveys.
But some tools go beyond that, and offer advanced features helping you take your surveys to a whole new level.
Here are just some examples of those:
Advanced user targeting.
Sometimes, you want to survey the entire user base. But you might also decide to display the survey to the most relevant users only. Most in-app survey tools offer some way to target users.
More advanced tools, however, allow you to take segmentation further and use events and user attributes to filter the user base for the users who are in the desired behavioral segments you want to target.
Here is an example of an advanced user segment utilizing two different events to find users with the most relevant characteristics.
Advanced triggering options to target users at the right moment.
Similarly, you might not want to trigger the survey right as the person has logged into the app. What’s more, you might not want to trigger it after a log in at all. You might decide to use a specific user action or event as the triggering point.
Advanced in-app survey software lets you track events that happen in the app and use those as the right moment to trigger a survey.
AI survey creator.
Creating a successful survey isn’t a small feat. You need to write the relevant survey question. You need to phrase it not to confuse users, and ensures that the survey will deliver the insights you seek, and more.
It all takes experience, too. It requires patience, testing, refining, making mistakes and refining again, and again, and again.
It’s a lot of work.
Advanced in-app survey tools understand this and provide you with a way to streamline survey creation with AI.
1Flow, for example, gives you access to 1Flow AI - The world's first AI-powered user research platform to help you instantly create a customized survey based on your goals and specific context.
With 1Flow AI, you can create a complete survey with the most relevant question type and question copy in a matter of clicks. The platform will also tailor the language of the survey to the tone of voice you select and ensure that it’s fully optimized to deliver on your survey goals.
Do you need all those features in your in-app survey tool?
No, of course not. What features you focus on would largely depend on several factors:
Your research goals. If you’re planning to run an occasional in-app survey to monitor your customer satisfaction, for instance, then a more basic tool might suffice. But if you want to use in-app surveys to collect insights to help you evaluate why customers are churning, or how recent changes to the platform have affected their user experience, then you, probably, need a more advanced in-app survey tool.
Breadth and depth of the data you want to collect. Similarly, if you aim to collect feedback from all customers, then a basic survey tool would do the work. But if you’re planning to collect feedback across different user segments, then you absolutely must get a tool offering advanced features.
Your time and resources. Similarly, if you have the time to work on each survey, write the question, and optimize the survey, then just about any tool will be fine. If you need to run surveys at scale, and want to move with projects faster, then an AI-powered survey tool might be a better choice for you.
With that in mind, let’s explore what are the best tools today to run in-app surveys…
11 Best In-app Survey Tools Today
A quick note before we begin - You’ll notice that we’ve categorized each of the software platforms on the list into different types:
Dedicated in-app survey tools,
Generic survey tools with basic in-app functionality, and
All-in-one platforms with some, usually pretty basic, in-app capabilities.
We hope that it will make it easier for you to pick the right in-app survey tool.
So, without any further ado, here are the best in-app survey tools you should consider.
Part I. Best in-app survey tools
1Flow - The most advanced, AI-powered in-app survey tool
Type: Advanced in-app survey tool with AI capabilities.
Overview:
1Flow is one of the best in-app survey tools for conducting in-app surveys, NPS surveys, and user research. Using 1Flow, user research and product experience teams can run in-app product surveys targeting any users at the right moment in their journey.
1Flow lets you create, run, and manage powerful in-app surveys and deliver in-app messaging to customers as they engage with your mobile apps, websites, and web apps.
1Flow seamlessly integrates with iOS, Android, React Native, Flutter, Google Tag Manager, JavaScript, and Shareable Link Surveys.
We put a lot of effort to make 1Flow ridiculously easy to use.
For example, we created 1Flow in a way so that you don’t need an engineer or developer to launch an in-app survey.
On top of that, we’ve enhanced 1Flow with the power of AI to help you quickly generate and analyze custom surveys based on goals and tone.
Top features:
In-app feedback collection for mobile apps, websites, and web apps.
No-code survey creation
iOS and Android SDK
Supports a whole range of survey types, including NPS, CSAT, or CES.
Survey customization
Seamless integration in any mobile or web app
Out-of-the-box reporting and insights dashboards
Integrations with Segment, Mixpanel, Amplitude, HubSpot CRM, Productboard, and countless others.
1Flow AI that helps create personalized surveys in seconds.
Advanced segmentation by traits or performed actions.
Advanced personalization, and more.
What customers are saying:
“Very easy to use, and several people on the team are using it without previous experience. We are getting tons of responses from our users. So it is working for them as well. The team behind is very helpful, and the product keeps improving at light speed.” David R. Product Manager. Originally posted on G2.
Qualaroo
Type: Dedicated in-app survey tool with some AI capabilities
Overview:
Qualaroo (a software by ProProfs) is another tool designed specifically for collecting in-the-moment customer feedback. Qualaroo offers all the standard features and capabilities you’d expect from an in-app survey tool - The ability to trigger surveys within a mobile app, mobile SDK, survey customization, and more.
On top of that, the platform offers access to AI-powered survey analytics which lets you evaluate customer feedback for sentiment, and pick up various nuggets of information.
Top features:
In-app surveys and mobile-friendly surveys
iOS and Android SDK
Segmentation by triggers and actions
AI-powered analytics and reporting
Integrations with Slack, Zapier, HubSpot, Mailchimp, Google Analytics, and others.
What customers are saying:
“We can just ask our customers in-the-moment and get true insights on what bothers them and what they need help with.” Lalita K. SEO Associate. Originally posted on G2.
Part II. Generic survey tools with some in-app functionality
Survicate
Type: Survey Software
Overview:
Survicate is an overall survey software focusing on simplicity. The tool puts a huge emphasis on being an easy to use platform, making survey creation accessible for everyone.
As a result, Survicate doesn’t offer any specialist features or capabilities. Instead it delivers everything that you’d expect from a solid, all-round survey tool. With Survicate, you can run email surveys, trigger survey widgets on a website, and naturally, add them to your product, too, evaluate results, and send insights to other tools.
It’s worth noting that Survicate does so exceptionally well.
Top features:
The ability to create a wide range of surveys, including NPS surveys, CSAT, and others.
Multi-channel delivery, including email, shareable links, and in-app.
All the usual survey features like personalization, triggering, or segmentation.
What customers are saying:
“Survicate is a customer feedback and survey platform that is designed to help businesses gather insights and feedback from their customers. Some users might appreciate Survicate for its user-friendly interface, customizable survey templates, robust analytics and reporting features, and integrations with other popular business software tools.” Jasbir S. Sr. Tech Lead. Originally posted on G2.
Delighted
Type: Generic survey tool with in-app capabilities (iOS only)
Overview:
Delighted is another pretty decent all-rounder in our collection of survey tools. With Delighted, you can run NPS, CSAT, product market fit surveys, evaluate CES, collect 5-star surveys, and more.
Delighted offers an iOS SDK, meaning that you can integrate your surveys into iOS mobile apps, and trigger your surveys to those users, too.
Top features:
Easy to use, ideal for multiple different survey types (NPS, CSAT, PMF, and more.)
Simple drag-and-drop interface
Multiple distribution channels, including iOS SDK
Branding customization, and more.
What customers are saying:
“This Survey Tool is visually extremely appealing when reporting. Also, it uses a measurement scale from 0-10, which in my opinion is more fine-tuned than the usual 1-5 star system. It divides customers into Detractors (0-6), Passives (7-8), and Promoters (9-10) which is spot on!” Eniko S. Sr. Customer Relationships Agent. Originally posted on G2.
ProProfs Survey Maker
Type: Generic survey maker with in-app survey capability
Overview:
On the whole, ProProfs is a complex and robust platform spanning a whole range of products, from help desk, live chat, to survey maker and beyond. But since most of these tools also work as standalone software, we decided to include just the Survey Maker on our list.
ProProfs Survey Maker is another generic tool that lets you build custom surveys and forms to collect information from users. The platform also allows you to collect insights in several ways - popups, sidebars, and in-app surveys, as well.
Top features:
Easy survey creation
100+ ready-made templates
Logic branching
Widget customization
Quiz builder
What customers are saying:
“This tool supports surveys in 70+ languages. Also, it helps us in designing the survey that is optimized for every type of device like desktops, smartphones, or tablets.” Neha B. Digital marketer and SEO associate.” Originally posted on G2.
Part III. User onboarding tools with survey functionality
Appcues
Type: User onboarding tool with in-app survey functionality.
Overview:
Appcues is an unusual tool in this category. For example, it isn’t a tool dedicated exclusively to in-app surveys. At the same time, it is a tool dedicated exclusively to communicating with users in-the-moment, and hence the inclusion here.
Appcues combines several in-app capabilities - user onboarding, feature adoption, in-app announcements, and in-app surveys - to allow companies boost activation and collect mobile feedback.
Appcues’ in-app survey feature is focusing mostly on collecting NPS and evaluating customer satisfaction, making it ideal for simpler in-app research projects.
Top features
In-app NPS survey creation and deployment
No-code survey creation
Basic targeting options and segmentation
Reporting
What customers are saying:
“We've been using Appcues for a few years now and really like the simplicity of using the product, but that it still offers the flexiblity to customize the design so it can match our product's look and feel.” Tim A. Sr. Marketing Manager. Originally posted on G2.
SurveySparrow
Type: Customer and employee experience platform with survey capabilities
Overview:
SurveySparrow may feature the word “survey” in its name but the platform is far from being just another survey tool. In fact, feedback collection is just a small part of SurveySparrow’s overall capabilities.
What SurveySparrow does is help you evaluate and manage customer and employee experience. In practical terms, this includes anything from surveys to reputation management, chatbots, and more.
But as part of its incredible feature-set, SurveySparrow also allows its customers to create mobile-first surveys. This isn’t a 100% perfect solution for in-app surveys. But if you’re already using SurveySparrow, or plan to use its other features, this capability might help you evaluate your mobile customer base as well.
Top features:
Enterprise-level survey features
Ability to run a whole range of survey types
Offline survey app
Powerful integrations
What customers are saying:
“This survey software is one of the best form/data tools for have users take action people love the modern look and feel and the technology under the hood. We can't say enough about the customer support is awesome and the platform keeps improving !!” Larry W. President and CEO. Originally posted on G2.com.
Alchemer Mobile (formerly Appentive)
Type: Voice of the Customer software with mobile app survey capabilities
Overview:
Alchemer is a powerful VoC platform consisting of several smaller tools (or sub-capabilities, if you will.) One of those would be of particular interest to anyone looking to run in-app surveys - Alchemer Mobile.
Alchemer Mobile is entirely dedicated to collecting in-app feedback and responding to users as they engage with a product or a mobile app.
With Alchemer Mobile, you can collect in-app feedback, and monitor it in real-time. You can route the feedback to relevant destinations and turn it into actionable insights, analyze your customer feedback, and close the loop by communicating and responding to users.
Top features:
In-app and mobile survey creation
iOS and Android SDK
Interaction targeting to close the feedback loop
Sentiment analysis
Analytics and dashboards.
What customers are saying:
“The UI is easy to navigate and learn. Once we rolled out our first survey, we saw an immediate and very positive impact on our app ratings.“ Greg R. Head of Customer Experience. Originally posted on G2.
Helpshift
Type: In-app help, support, and feedback platform
Overview:
Helpshift is a robust platform dedicated to help you to provide the best possible user experience on mobile apps. Its capabilities range from in-app support, in-app helpdesk, chatbots, to in-app feedback collection.
Helpshift calls their in-app survey capability Feedback+, and its features let you collect in-the-moment feedback from customers as they engage with your app, gather product feedback and improvement suggestions, receive bug and crash reports, and more.
Top features:
Mobile SDK to create seamless in-app feedback surveys
Advanced dashboard to view and organize user insights
Customizable tags and smart views to drill down into user feedback further
Integration with the entire range of Helpshift’s in-app help and support tools.
What customers are saying:
“The product is well thought out and when we have recommendations/feature requests, HS always is ready to accommodate our requests.” Stephen A. Sr. Project Analyst, Originally posted on G2.
Pendo
Type: Product experience platform with in-app feedback capabilities
Overview:
Pendo is another massive, robust, and complex platform encompassing a range of tools and capabilities. One of those is the ability to capture in-the-moment customer feedback.
With Pendo Feedback, you can easily capture the voice of the customer right within your app. Pendo also provides you tools to analyze feedback based on various criteria such as audience segment, spend, or custom tags you’ve assigned to users. You can also communicate with customers in-app, and notify them as their feedback is being reviewed and/or actioned upon.
Top features:
Create user surveys and feedback requests
Use filters and other characteristics to analyze data
Customer updates to keep them notified of any progress on their feedback
Integrations with Jira, Salesforce, and other tools.
What customers are saying:
“We got Pendo to get insights into product usage and the ease of tagging features and pages. Its been invaluable in our product team to identify usage trends and get data to help make data-driven product decisions in our roadmap.” Michael S. VP of Product. Originally posted on G2.
Userpilot
Type: Product growth platform with user feedback module
Overview:
Userpilot is all about helping you with product-led growth. From deep product analytics, to helping new and existing customers to discover the value your product provides, the platform offers an invaluable set of features for product-led teams.
One of its many capabilities allows companies to collect in-app product feedback. With Userpilot, you can launch contextual in-app surveys, collect feedback, and filter those insights for deeper analysis.
Top features:
Simple to use survey creator
Ability to run surveys in-app
Filters and segments to analyze insights better, and more.
What customers are saying:
“I like that it's easy and intuitive, saving us a lot of development time. It has allowed us to focus our efforts on new features, but the entire awareness and engagement campaign has been through Userpilot. The support they provide is fast, and I've resolved a couple of questions. They are always very friendly and willing to address any issues.” Aline B. Product designer. Originally posted on G2.
And that’s it…
These are the best tools to run in-app surveys right now.
What’s next? Check them all out. Review their top features, see which ones match your goals for running in-app research, and test them out to find the best in-app survey software for your app.
Good luck!
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